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The Kotler Bundle: summaries and study notes for The Principles of Marketing by Kotler and Armstrong
What is The Principles of Marketing about?
- This handbook is the most widely used book on marketing. It provides a solid introduction to what marketing is all about and explains in a complex way how to create value to build and maintain relationships with customers.
- The book reflects today's society more than some other books on marketing. It shows how consumers make a product or brand part of their lives and share it with each other in an interactive way.
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The Kotler Bundle: summaries and study notes for The Principles of Marketing by Kotler and Armstrong
What is The Principles of Marketing about?
- This handbook is the most widely used book on marketing. It provides a solid introduction to what marketing is all about and explains in a complex way how to create value to build and maintain relationships with customers.
- The book refl...
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