The Golding Bundle : summaries and study notes for Lord of the Flies by Golding

 

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The Kotler Bundle: summaries and study notes for The Principles of Marketing by Kotler and Armstrong

The Kotler Bundle: summaries and study notes for The Principles of Marketing by Kotler and Armstrong

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What is The Principles of Marketing about?

  • This handbook is the most widely used book on marketing. It provides a solid introduction to what marketing is all about and explains in a complex way how to create value to build and maintain relationships with customers.
  • The book reflects today's society more than some other books on marketing. It shows how consumers make a product or brand part of their lives and share it with each other in an interactive way.

How is The Principles of Marketing organized?

  • The book starts with the ten
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The Sapolski Bundle: summaries and exams for Why Zebras Don’t Get Ulcers
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Last updated
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