Social psychology is the scientific study of the effects on social and cognitive processes on the way individuals perceive, influence and relate to others. Social processes are the ways in which input from the people and groups around us affect our thoughts, feelings and actions. Cognitive processes are the ways in which our memories, perceptions, thoughts, emotions and

Self-concept refers to all of an individual’s knowledge about his or her personal qualities. People construct the self-concept by interpreting various types of cues. There are several cues we use when learning about our self:

1. Behaviour
   People learn about their self by interpreting their own behaviour.
2. Thoughts and feelings
   Interpretation of our

Being member of a group influences our thoughts, feelings and actions. Self-categorization is the process of seeing oneself as a member of a social group. It is flexible and can readily shift depending on the social context. Social identity refers to the way we feel about group memberships that we share with others. People learn about their own

Attitudes change depending on the role a person has. Behaviour also affects attitudes and behaviour depends on attitudes. The shown behaviour can be very subtle (e.g: eyebrow movements) or very clear. Actions only guide attitudes if the actions are voluntary. People often make inferences from their actions to attitudes, because actions and attitudes are associated. The theory of