De samenvatting van artikelen voor het vak "Consumer and Economic Psychology", schooljaar: 2016-2017, taal: Engels.
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- Social norms as solutions
- Spent Resources - Self-Regulatory Resource
Formal institutions can help address mayor issues, in the form of laws and treaties, but cannot always enforce the desired outcomes. A great deal of power lies in informal institutions, like social norms, but can formal institutions help in bending these in the right direction? Social norms are different per group (discipline, economy, etc.), and can be........Read more
Current technologies stimulate around the clock consumerism, making it difficult to resist impulses to buy things right away, and making it so situational forces can largely govern purchasing behaviour. Research has suggested that this has changed the rate and frequency of impulsive buying.
Impulse buying can be defined as a dominant urge to buy that........Read more
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