Promoting pro-environment action in climate change deniers - Bain et al. - 2012 - Article
What is this article about?
This article discusses how there have been enormous effort devoted to convincing the public that anthropogenic (human induced) climate change is real, but that these attempts are often failing. The number of climate change deniers has increased. This study examines how pro-environmental behaviors can be promoted among climate change deniers. They expected that deniers may be motivated to engage in pro-environmental action, when they think that climate change action would lead people to become more moral, interpersonally warm and competent, and when action would lead to greater societal development or less societal dysfunction.
What are the findings?
Deniers may be convinced by communicating climate science, or through personal experiences attributable to climate change, such as flooding. It seems that communication about the reality of climate change should continue, but public discussion should broaden to encompass the societal effects of action, especially how mitigation efforts will promote scientific and economic progress, and can make us more caring and considerate people. So, a different perspective should be taken to promote pro-environmental behaviour in climate change deniers.
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