- Which basic concepts are used in marketing? - Chapter 1
- How do strategy and marketing relate to each other in organisations? - Chapter 2
- How do micro- and macro-environment affect marketing? - Chapter 3
- How do customer insights affect marketing? - Chapter 4 ...
1. What is Operations and Supply Chain Management? What is Operations and Supply Chain Management? Operations and Supply Chain Management (OSCM) is the design, operation, and improvement of the systems that create and deliver the firm’s primary products and services. OCSM is concerned wi...
Examples of possible exam questions with the book Contemporary Strategy Analysis - Grant
- What is strategy and what is strategic management? - ExamTests 1
- What are the goals, values and performance of the company? - ExamTests 2
- What are the principles of industrial analysi...