week 1:
1. Yang, M., & Roskos-Ewoldsen, D. R. (2007). The effectiveness of brand placements in the movies: Levels of placements, explicit and implicit memory, and brand-choice behavior. Journal of Communication, 57 (3), 469-489.
2. Cheung, C. M. Y., Sia, C. L., & Kuan, K. K. (2012). Is this review believable? A study of factors affecting the credibility of online consumer reviews from an ELM perspective. Journal of the Association for Information Systems, 13(8), 618-635.
week 2:
1. Antonetti, P., & Maklan, S. (2014). Feelings that make a difference: How guilt and pride convince consumers of the effectiveness of sustainable consumption choices. Journal of Business Ethics, 124 (1), 117-134.
2. Chang, C. (2020). How morality judgments influence humor perceptions of prankvertising. International Journal of Advertising, 40(2), 246-271.
week 3:
1. Paek, H. J., Yoon, H. J., & Hove, T. (2011). Not all nutrition claims are perceived equal: Anchoring effects and moderating mechanisms in food advertising. Health communication, 26(2), 159-170.
2. Cui, Y. G., Kim, S. S., & Kim, J. (2021). Impact of preciseness of price presentation on the magnitude of compromise and decoy effects. Journal of Business Research, 132, 641-652.
week 4:
1. Vo, T. T., Xiao, X., & Ho, S. Y. (2019). How does corporate social responsibility engagement influence word of mouth on Twitter? Evidence from the airline industry. Journal of Business Ethics, 157(2), 525-542.
2. Aqueveque, C. (2018). Ignorant experts and erudite novices: Exploring the Dunning-Kruger effect in wine consumers. Food Quality and Preference, 65, 181-184.
week 5:
1. Nash, J. G., & Rosenthal, R. A. (2014). An investigation of the endowment effect in the context of a college housing lottery. Journal of Economic Psychology, 42, 74-82.
2. Wohl, M. J., Branscombe, N. R., & Lister, J. J. (2014). When the going gets tough: Economic threat increases financial risk taking in games of chance. Social Psychological and Personality Science, 5(2), 211-217.
week 6:
1. Tiefenbeck, V., Staake, T., Roth, K., & Sachs, O. (2013). For better or for worse? Empirical evidence of moral licensing in a behavioral energy conservation campaign. Energy Policy, 57, 160-171.
2. Cho, H., & Schwarz, N. (2008). Of great art and untalented artists: Effort information and the flexible construction of judgmental heuristics. Journal of Consumer Psychology, 18(3), 205-211.
3. Guan, J., Ma, E., & Bi, J. (2023). Impulsive shopping overseas: Do sunk cost, information confusion, and anticipated regret have a say?. Journal of Hospitality & Tourism Research, 47(3), 549-573.
week 7:
1. Loveland, K. E., Smeesters, D., & Mandel, N. (2010). Still preoccupied with 1995: The need to belong and preference for nostalgic products. Journal of Consumer Research, 37(3), 393-408.
2 Carter, T. J., & Gilovich, T. (2012). I am what I do, not what I have: The differential centrality of experiential and material purchases to the self. Journal of Personality and Social Psychology, 102(6), 1304-1317.
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