Collection of Summaries with articles for Economic and Consumer Psychology at the University of Leiden, 2020-2021. This course covers subjects where psychology crosses marketing, about branding, loyalty, effectiveness of commercials and interpersonal differences of customer perception.
- What is the definition of organizational behavior and why is knowledge about this important? - Chapter 1
- What are individual differences and why are they important to managers? - Chapter 2
- What is the influence of personal thoughts and feelings about work on organizationa...
- What is organizational behavior? - Chapter 1
- What are attitudes and how do they influence behavior? - Chapter 2
- What is the role of emotions in organizational behavior? - Chapter 3
- How is personality relevant in organizational behavior? - Chapter 4
- What ...