Summaries: the best textbooks for communication and marketing summarized

Summaries of the best textbooks for communication and marketing

What is this page about?

Contents: a selection of summaries of the the best textbooks for communication, information and marketing
Study areas: Graphic design and Media design, Marketing and Sales, Public relations and public information, Social media and multimedia
Language: English
Access: Public, Exclusive

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Read on for highlighted summaries.
Click on the topic of your interest, then use the links to go to the summaries

Check: summaries and supporting content in teasers

Summary of Principles of Marketing by Kotler and Armstrong: 18th edition

Which basic concepts are used in marketing? - Chapter 1
How do strategy and marketing relate to each other in organisations? - Chapter 2
How do micro- and macro-environment affect marketing? - Chapter 3
How do customer insights affect marketing? - Chapter 4
Which factors have an influence on consumer behaviour? - Chapter 5
How do business markets work? - Chapter 6
What does a customer-driven marketing strategy look like? - Chapter 7
How do companies build customer value? - Chapter 8
What is the product life cycle? - Chapter 9
Which strategies can be used for pricing? - Chapter 10
Which strategies can be used for price adjustment? - Chapter 11
Which channels can be used for marketing? - Chapter 12
What is retailing and wholesaling? - Chapter

The Kotler Bundle: summaries and study notes for The Principles of Marketing by Kotler and Armstrong

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Summary of The Psychology of Advertising by Fennis and Stroebe - 3rd edition - Exclusive

Summary with Clinical Neuropsychology

Type: summaries per chapter
Book title: The Psychology of Advertising
Authors: Fennis & Stroebe
Edition: 3rd edition
Study assistance: for all available bulletpoint summaries, practice questions, keywords and study tips with the book, go to Study Guide for summaries with The Psychology of Advertising by Fennis and Stroebe
Access level: Exclusively for members with full online access

Read ahead for the summaries per chapter

How is the stage of advertising prepared? - Chapter 1

How is information from advertising acquired and processed by consumers? - Chapter 2 - Exclusive

What is the effect of advertising on memories of consumers? - Chapter 3 - Exclusive

How do consumers develop judgements and feelings about products? - Chapter 4 - Exclusive

When are consumers persuaded and are their attitudes changed? - Chapter 5 - Exclusive

In what ways does advertising influence buying behavior? - Chapter 6 - Exclusive

How is consumer compliance achieved without changing attitudes? - Chapter 7 - Exclusive

What does advertising in the new millennium look like? - Chapter 8 - Exclusive

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Summary of Influence: Science and Practice by Cialdini - 5th edition - Exclusive

Summaries per chapter with Influence: Science and Practice

Table of content

What are weapons of influence? - Chapter 1
What is the rule of reciprocation? - Chapter 2
What role do commitment and consistency play? - Chapter 3
What is social proof? - Chapter 4
What role does likability play? - Chapter 5
What role does authority play? - Chapter 6
What role does scarcity play? - Chapter 7
What is instant influence? - Chapter 8

What are weapons of influence? - Chapter 1 - Exclusive

What is the rule of reciprocation? - Chapter 2 - Exclusive

What role do commitment and consistency play? - Chapter 3 - Exclusive

What is social proof? - Chapter 4 - Exclusive

What role does likability play? - Chapter 5 - Exclusive

What role does authority play? - Chapter 6 - Exclusive

What role does scarcity play? - Chapter 7 - Exclusive

What is instant influence? - Chapter 8 - Exclusive

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Book summary Strategic Market Management - Aaker & McLoughlin - 1st edition

What are the basic concepts of marketing? - Chapter 1
When is an analysis succesful? - Chapter 2
What is the competitor analysis? - Chapter 3
What is the market analysis? - Chapter 4
What is the enviromental analysis? - Chapter 5
What is the internal analysis? - Chapter 6
How does a business strategy develop? - Chapter 7
Strategic Market Management by Aaker & McLoughlin - Bulletpoints

What are the basic concepts of marketing? - Chapter 1

What does strategy consist of?

All markets are dynamic. Change occurs everywhere, and change affects strategy. A winning strategy today may not prevail tomorrow, it might not even be relevant tomorrow. Markets

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Summary of the 4th edition of Cross-Cultural Management by Thomas and Peterson

Booksummary with the 4th edition of Cross-Cultural Management by Thomas and Peterson

What is the challenging role of a global manager? - Chapter 1 - Exclusive

What is culture and where does it come from? - Chapter 2 - Exclusive

How can we systematically compare cultural differences? - Chapter 3 - Exclusive

What are the fundamentals of cross-cultural interaction? - Chapter 4 - Exclusive

What are the cross-cultural dimensions of decision-making? - Chapter 5 - Exclusive

How do managers communicate and negotiate across cultures? - Chapter 6 - Exclusive

How are motivation and leadership related across cultures? - Chapter 7 - Exclusive

What is the challenge of multicultural work groups and teams? - Chapter 8 - Exclusive

What is the challenge of international organizations? - Chapter 9 - Exclusive

What is the challenge of international assignments? - Chapter 10 - Exclusive

What are challenges of managing across cultures in the future? - Chapter 11 - Exclusive

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Summary Global Marketing (Hollensen)

Chapter 1: International marketing within the firm
Chapter 4: Establishing international competitiveness
Chapter 6: Economics and politics
Chapter 7: External sociocultural forces
Chapter 8: Selection of the international market
Chapter 9: Choice of entry mode
Chapter 10: Export modes
Chapter 11: Intermediate entry modes
Chapter 14: Product
Chapter 15: Price
Chapter 16: Place
Chapter 17: Promotion
Chapter 19 : The control and organization of the global market
Year of summary

Chapter 1: International marketing within the firm

We are entering a new phase of globalisation in which an ultimate model for success does not exist and whereby companies from every part of the world compete. This chapter

Summaries: legendary standard works, literature and manuals about marketing

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Summary: Marketing Research, an applied approach by Malhotra

2. The marketing research problem and approach.
3. Step 3, Research design.
5. Qualitative Research in the Exploratory Research Design.
6. Survey and Observation in the Descriptive Research Design
8. Fundamentals and Comparative Scaling (Measurement and Scaling).
9. Non-comparative scaling Techniques (Measurement and Scaling).
11. Design and Procedures (Sampling)
12. Final and Initial Sample Size Determination (Sampling)
15. Frequency Distribution, Cross-Tabulation, and Testing of Hypothesis.
16. Variance and Covariance analysis.
17. Regression and Correlation
18. Analysis of Discriminant and Logit.
21. Scaling on Multidimensional level and Conjoint Analysis
Year of summary

2. The marketing research problem and approach.

Problem definition: broad statement of the general problem and

Summaries: legendary standard works, literature and manuals about marketing

The Kotler Bundle: summaries and study notes for The Principles of Marketing by Kotler and Armstrong

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Critical thinking: A concise guide by Bowell & Kemp (4th edition) - a summary

This is a summary of the book 'Critical thinking: A concise guide' by Bowell and Kemp. The topics in this summary are about constructing arguments and recognizing good from bad arguments. In this summary, everything second year psychology students at the uva need in the first block of WSRt is present.

Introducing Arguments - summary of chapter 1 of Critical thinking: A concise guide by Bowell & Kemp (4th edition)

Language and rhetoric - summary of chapter 2 of Critical thinking: A concise guide by Bowell & Kemp (4th edition)

Logic: deductive validity - summary of chapter 3 of Critical thinking: A concise guide by Bowell & Kemp (4th edition)

The practice of argument-reconstruction - summary of chapter 5 of Critical thinking: A concise guide by Bowell & Kemp (4th edition)

Issues in argument assessment - summary of chapter 6 of Critical thinking: A concise guide by Bowell & Kemp (4th edition)

Pseudo-reasoning - summary of chapter 7 of Critical thinking: A concise guide by Bowell & Kemp (4th edition)

Everything you need for the course WSRt of the second year of Psychology at the Uva

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Summary with Marketing Management with MyMarketingLab: Global Edition by Kotler and Keller

Chapter 1: Defining marketing for the 21st century
Chapter 2: Developing marketing strategies and plans
Chapter 3: Gathering information and scanning the environment
Chapter 4: Conducting marketing research and forecasting demand
Chapter 5: Creating customer value, satisfaction, and loyalty
Chapter 6: Analyzing business markets
Chapter 7. Analyzing business markets
Chapter 8: Identifying market segments and targets
Chapter 9: Creating brand equity
Chapter 10: Crafting the brand positioning
Chapter 11: Dealing with competition
Chapter 12: Setting product strategy
Chapter 13: Designing and managing services
Chapter 14: Developing pricing strategies and programs
Chapter 15: Designing and managing value networks and channels
Chapter 16: Managing retailing, wholesaling, and logistics
Chapter 17: Designing and managing integrated marketing communications
Chapter 18: Managing mass communications
Chapter 19: Managing personal communications

The Kotler Bundle: summaries and study notes for The Principles of Marketing by Kotler and Armstrong

What is marketing management?

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Samenvattingen: de beste studieboeken voor communicatie en marketing samengevat

Samenvattingen van de beste studieboeken over communicatie en marketing

Waar gaat de pagina over?

Inhoud: selectie van samenvattingen met betrekking tot communicatie, informatie en marketing
Studiegebieden: mediastudies en mediawetenschappen, iInternationale communicatie en interculturele communicatie, communicatiewetenschappen en kennisoverdracht, marketing en verkoop
Taal: Nederlands, English
Toegang: Openbaar, Exclusive

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Lees verder voor de uitgelichte samenvattingen
Klik op het onderwerp van je interesse , en gebruik vervolgens de links om naar de samenvattingen te gaan

Mediastudies en mediawetenschappen: De beste studieboeken samengevat

Internationale communicatie en interculturele communicatie: De beste studieboeken samengevat

Communicatiewetenschappen en kennisoverdracht: De beste studieboeken samengevat

Samenvattingen: de beste studieboeken over marketing en verkoop samengevat

Summaries: the best textbooks for communication and marketing summarized

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Communication, marketing, pr and sales - Theme

Summaries, study notes, tips and tools for studying and working in Communication, Marketing, PR or Sales

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