When it comes to innovation, most managers must operate in a world where they lack sufficient data to inform their decisions, leaving them often to rely on their experience or intuition. Managers can, however, discover whether a new product or business program will succeed by subjecting it to a rigorous test. Yet, many organizations are reluctant to fund proper business experiments and have considerable difficulty executing them.

The Discipline of Experimentation with Business

When it comes to innovation, most managers must operate in a world where they lack sufficient data to inform their decisions, leaving them often to rely on their experience or intuition. Managers can, however, discover whether a new product or business program

Most of today’s companies are faced with the challenge of changing frequently in order to meet the needs of those they serve, which is becoming increasingly difficult.

Tension: The need for a firm to constantly and rapidly change. A firm should exploit what it already is successful in, and explore what it is not successful in yet. Effectively managing this tension is becoming a key differentiator between maintaining organizational success and facing dwindling performance over time. It is namely shown that firms have difficulties sustaining their performance over a considerable period of time.

Introduction

Most of today’s companies are faced with the challenge of changing frequently in order to meet

DEEL I

Inleiding

De bestuurlijke ethiek vindt zijn herkomst in het oude Griekenland. Het boek begint met een debat tussen Socrates en Alcibiades. Alcibiades is een veelbelovend politicus. Socrates vraagt welke soort kennis nodig is voor een functie in het openbaar bestuur? Alcibiades antwoord dat het gaat om door zijn eigen slimheid “anderen de baas te kunnen zijn’. Kortom hij heeft het over machtspelletjes. Socrates benadrukt dat het belangrijk is om mensen te adviseren omtrent hun belangen. Oftewel het publieke goed te dienen.

Dit debat en het advies van Socrates spelen een rol door het hele boek.

Heden te dage houden politiek en het openbaar bestuur zich bezig met belangenclaims van allerlei groeperingen. Men