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Summaries, study notes, tips and tools for studying and working in Communication, Marketing, PR or Sales

Marketing and Sales

Marketing and Sales

What is marketing and what is sales?

  • Marketing, a dynamic field of study, focuses on the creation, communication, and delivery of value to customers. It's essentially the bridge between understanding what consumers want and need, and ensuring a product or service effectively fulfills those desires.
  • Sales, as a field of study, delves into the strategies and techniques used to convince customers to purchase goods or services. It's a blend of art and science, requiring an understanding of human psychology, communication skills, and the ability to build relationships.

What are the main related topics on WorldSupporter?

 

Communication and Information

Communication & Information

What is communication and what is communication sciences

  • Communication studies is a social science that delves into the complexities of human communication. It examines the entire process, from how messages are crafted and delivered to how they're interpreted and understood.
  • Communication sciences, in this context, delve into the scientific underpinnings of human communication, focusing on speech, language, and hearing. This field equips professionals to diagnose and treat disorders that affect these vital aspects of communication.

What are the main related topics on WorldSupporter?

Communication and marketing: The best textbooks summarized

Communication and marketing: The best textbooks summarized

Summaries and study assistance with Communication and marketing

Table of content

English:

  • Summary with the book: Principles of Marketing by Kotler and Armstrong - 18th edition
  • Summary with the book: The Psychology of Advertising by Fennis and Stroebe - 3rd edition
  • Summary with the book: Influence: Science and Practice by Cialdini - 5th edition
  • Summary with the book: Strategic Market Management by Aaker and McLoughlin - 1st edition
  • Summary with the book: Cross-Cultural Management by Thomas and Peterson - 4th edition
  • Summary with the book: Global Marketing van Hollensen
  • Summary with the book: Marketing Research, an applied approach by Malhotra
  • Summary with the book: Critical thinking: A concise guide by Bowell and Kemp - 4th edition
  • Summary with the book: Marketing Management with MyMarketingLab by Kotler and Keller - Global Edition

Dutch:

  • Communicatie en marketing: De beste studieboeken samengevat
Summaries and supporting content: 
Summary of Principles of Marketing by Kotler and Armstrong: 18th edition
Summary of The Psychology of Advertising by Fennis and Stroebe - 3rd edition - Exclusive
Summary of Influence: Science and Practice by Cialdini - 5th edition - Exclusive
Book summary Strategic Market Management - Aaker & McLoughlin - 1st edition
Summary of the 4th edition of Cross-Cultural Management by Thomas and Peterson
Summary Global Marketing (Hollensen)
Summary: Marketing Research, an applied approach by Malhotra
Critical thinking: A concise guide by Bowell & Kemp (4th edition) - a summary
Summary with Marketing Management with MyMarketingLab: Global Edition by Kotler and Keller
Communicatie en marketing: De beste studieboeken samengevat
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Communication and marketing: The best concepts summarized

Communication and marketing: The best concepts summarized

Communication and marketing: The best concepts summarized

Table of content

  • Marketing
  • Marketing management
  • Communication
  • Communication sciences
  • International communication
  • Intercultural communication
  • Sales
  • Media studies
  • Media sciences
Summaries and supporting content: 
What is marketing?
What is marketing management?
What is communication?
What is communication sciences?
What is international communication?
What is intercultural communication?
What is sales?
What is media studies?
What is media sciences?
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SPOTLIGHT

Marketing: summaries of legendary standard works, literature and manuals

Marketing: summaries of legendary standard works, literature and manuals

Summary Organizational Behavior by Robbins and Judge

Summary Organizational Behavior by Robbins and Judge

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Chapter 1: What is Organizational Behavior?

Being a good manager requires strong interpersonal skills, as communication is crucial, as one must manage different types of resources: people, money, and time in order to achieve specific goals.

A Manager’s Four Main Functions

Planning function refers to setting goals, creating strategies, and preparation of plans that make different activities work coherently and effectively.

Organising function concerns tasks identification and division, assignment of tasks to individuals, setting reporting and decision- making systems.

Leading function relates to motivating workers and directing others’ actions, choosing communication canals and solving conflicts.

Controlling function refers to controlling others’ work outcomes and checking whether everything is being done as planned; and when necessary undertaking corrective actions.

Management roles

They can be divided into 3 main categories: interpersonal roles, informational roles and decisional roles. The concept was developed by Henry Mintzberg and is called Mintzberg’s Managerial Roles (below).

 

ROLE

DESCRIPTION

 

Interpersonal

 

Roles which involve ceremonial/symbolic duties

Figurehead

Symbolic head, needs to perform duties of social/legal nature

Leader

Motivates and directs employees

Liaison

Maintains a network of outside contacts

Informational

 

Collection and dissemination of information

Monitor

Receives information, serves as nerve centre of internal and external information

Disseminator

Transmits information from outsiders to the organisation’s members

Spokesperson

Transmits information about the organisation to outside parties

Decisional

 

Refers to making choices

Entrepreneur

Analyses the organisation and its environment for opportunities and initiates projects to bring about change

Disturbance handler

Undertakes corrective actions in case of problems

Resource allocator

Makes or approves important organizational decisions

Negotiator

Represents the organization in negotiations

Management skills

There are

.....read more
Summaries and supporting content: 
Summary with the 14th edition of Essentials of Organizational Behavior by Robbins & Judge
The Robbins & Judge Bundle: summaries for Essentials of Organizational Behavior
BulletPoints Organizational Behavior Robbins & Judge
Examtests with the 14th edition of Essentials of Organizational Behavior - Robbins & Judge
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List of important terms for Global Marketing: a decision-oriented approach

List of important terms for Global Marketing: a decision-oriented approach

List of important terms and definitions for Global Marketing

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Chapter 1: International marketing within the firm

Customer experience. The use of products in combination with services to engage the individual customer in a way that creates a memorable event. This can be characterized into one of the four groups: entertainment, educational, aesthetic or escapist.

Deglobalization. Moving away from the globalization trends and regarding each market as special, with his own economy, culture and religion.

Economies of scale. Accumulated volume in production, resulting lower cost price per unit.

Economies of scope. Reusing a resource from one business or country into another business or country.

Globalization. Reflects the trend of firms buying, developing, producing and selling products and services on a worldwide base.

Global integration. Recognizing the similarities between international markets and integrating them into the overall global strategy.

Global marketing. The commitment of the firm to coordinate its marketing activities across national boundaries in order to find and satisfy global customers.

Glocalization. The development and selling of products or services intended for the global market, but adapted to suit local culture and behaviour.

Internationalization. Doing business in many countries of the world, but often limited to a certain region like Europe.

LSEs Firms with more than 250 employees. Large Scale Enterprises.

Market responsiveness. Responding to each market's needs and wants.

SMEs. Small and medium sized enterprises. Companies with fewer than 50 employees are small enterprises. Companies with less than 250 employees are medium enterprises.

Value chain. A categorization of the firm's activities providing value for the customers and profit for the company.

Value networks. The formation of several firm's value chains into a network, where each company contributes a small part to the total value chain.

Value shops. A model for solving problems in a service environment. Value created by mobilizing resources and deploying them to solve a specific customer problem.

Virtual value chain. An extension of the conventional value chain, where the information processing itself can create value for customers.

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Chapter 4: Establishing international competitiveness

Blue oceans. The unserved market, where competitors are not yet structured and the market is unknown. It's about avoiding head to head competition.

Competences. Combination of different resources into capabilities and later competences being something that the firm is really good at.

Competitive benchmarking. A technique for assessing relative marketplace performance compared with main competitors.

Competitive triangle. Consist of a customer, the firm

.....read more
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Marketing: summaries of legendary standard works, literature and manuals
Communication, marketing, pr and sales - Theme
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Summary Global Marketing (Hollensen)

Summary Global Marketing (Hollensen)

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Chapter 1: International marketing within the firm

We are entering a new phase of globalisation in which an ultimate model for success does not exist and whereby companies from every part of the world compete. This chapter contains an introduction to globalization. We will discuss the process of developing the global marketing plan, the two main types of enterprises, the development of the concept of global marketing, global integration and market responsiveness, the value chain and global experimental marketing.

Globalisation: the trend of companies buying, developing, producing and selling products and services in most countries and regions of the world. It increases the companies’ competitiveness and facilitates innovation.

Internationalisation: doing business in many countries of the world, but often limited to a certain region, e.g. Europe. It is unlikely to be successful unless the company prepares in advance.

The process of developing the global marketing plan contains the decision whether to internationalize, deciding which markets to enter, deciding on the Market entry strategy, designing the global marketing programme and implementing and coordinating the global marketing plan.

There are two types of enterprises:

  1. LSEs (Large Scale Enterprises): firms with more than 250 employees. Comprise 1% of all firms.

  2. SMEs (Small and Medium-sized Enterprises): small firms have fewer than 50 employees; medium firms have fewer than 250 employees. Comprise 99% of all firms.

There are a few main qualitative differences between marketing and management style in SMEs and LSEs:

Resources:

  • Financial: SMEs have a lack of financial resources due to limited equity.

  • Business education/specialist expertise: SMEs have a lack of specialist expertise because managers are untrained in formal business disciplines.

Additionally, SMEs managers do not have knowledge about global marketing expertise. Therefore, the owners of SMEs are often closely involved with the firm’s processes.

Formation of strategy/decision-making processes: both the intended (or deliberate) strategy and the emergent strategy result in the realized strategy of a firm, Figure 1.3. LSEs mainly use the intended strategy and SMEs mainly use the emergent strategy. LSEs also use the approach logical incrementalism, Figure 1.4. They implement small adjustments, and when it is proved that they are successful further development of the strategy takes place. If the environmental change moves apart from the changes due to the incremental strategy, strategic drift arises. SMEs use

.....read more
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Marketing: summaries of legendary standard works, literature and manuals
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Summary: A Framework for Marketing Management

Summary: A Framework for Marketing Management

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A. Defining Marketing for the 21st Century

 

The new economy is based on the Digital Revolution and the management of information. It is characterized by the Information Age, with promises of more accurate levels of production, more targeted communications, and more relevant pricing.

 

The old economy, on the other hand, was based on the Industrial Revolution, manufacturing industries, and standardization of products to achieve economies of scale. It is characterized by the Industrial Age, which focused on mass-production and mass-consumption with promises of efficiency.

 

The new economy has allowed for more capabilities for consumers and companies;

 

Consumers can now:

  • Find lowest prices as a consequence of their increase in buying power.

  • Access a greater variety of available goods and services. (e.g. through Amazon.com)

  • Access large amounts of information about anything

  • Interact, place and receive orders easily, 24/7 and from any location.

  • Compare notes on products and services.

 

Companies can now:

  • Operate powerful new information and sales channels to inform and promote their businesses and products.

    • e.g. Using Web sites.

  • Collect fuller and richer information about markets, customers, prospects, and competitors.

  • Speed up and facilitate internal Communication among employees.

    • e.g. Intranet

    • e.g. Extranets with suppliers

  • Communicate with customers and prospects in a “two-way” manner, and have more efficient transactions.

  • Send ads, coupons, samples, and information to those customers that requested it.

    • e.g. Internet, allows for the comparison of prices  improving purchasing

  • Customize offerings and services to individual customers.

  • Improve purchasing, recruiting, training, and internal and external communications.

  • Improve logistics and operations, saving costs and improving accuracy and quality.

 

These capabilities of consumers and customers create new forces, the question and focus is on how these new forces will change marketing.

 

Marketing deals with identifying and meeting human social needs; “meeting needs profitably”. Companies are motivated to turn a private or social need into a profitable business opportunity, e.g. Ikea identified the need for good.....read more

Summaries and supporting content: 
Marketing: summaries of legendary standard works, literature and manuals
Communication, marketing, pr and sales - Theme
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The Most Common Mistakes Companies Make with Global Marketing by Nataly Kelly - Article

The Most Common Mistakes Companies Make with Global Marketing by Nataly Kelly - Article

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1. Does the company specify its target country?

Instead of targeting a region as big as, for example, Asia or Europe, company executives would be wise to specify which Asian country is targeted. Generalising a region would be unwise because customers are likely to identify on a national level. For marketing, bespoke marketing management is the keyword here because cultural norms, local laws, specific business practises and currency are different per country. Market research should be localised and focused on understanding local customer behaviour, market size, local competitors and where the company product can fit in this market matrix.

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2. Is the company paying attention to internal data?

For a company to develop a global market strategy there are three important data points to look at:

  1. What is the estimated opportunity available in that (specific) market?

  2. What is the ease of doing business in that market?

  3. What is the level of success already enjoyed in that market?

More often than not companies rely on external date for making decisions. But for question 2 and 3 internal company data is likely to provide a better answer. How much investment creates how many leads? What are the sales cycles? Answers to these questions are better sought within the company, since third-party data sources are not as familiar with the product, brand and customer of the company.

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3. Are you adapting your sales and marketing channels?

Every company needs to tailor its channels to the local condition when entering a new market. Whatever might have worked in the home market, might not work abroad. When you are selling through social media, choosing the right platform per country is essential. Twitter might be popular in one country while another country has its own popular social channel. Another example is in countries with high cultural value attached to relationships, it might be wise to sell through local partners such as resellers instead of relying on direct sales methods. Relying in local data an in-country experts is highly recommended.

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4. Are you adapting the product offering to the new

.....read more
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The Kotler Bundle: summaries and study notes for The Principles of Marketing by Kotler and Armstrong

The Kotler Bundle: summaries and study notes for The Principles of Marketing by Kotler and Armstrong

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What is The Principles of Marketing about?

  • This handbook is the most widely used book on marketing. It provides a solid introduction to what marketing is all about and explains in a complex way how to create value to build and maintain relationships with customers.
  • The book reflects today's society more than some other books on marketing. It shows how consumers make a product or brand part of their lives and share it with each other in an interactive way.

How is The Principles of Marketing organized?

  • The book starts with the ten
.......read more
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The Kotler Bundle: summaries and study notes for The Principles of Marketing by Kotler and Armstrong

The Kotler Bundle: summaries and study notes for The Principles of Marketing by Kotler and Armstrong

Summary of Principles of Marketing by Kotler and Armstrong: 18th edition

Summary of Principles of Marketing by Kotler and Armstrong: 18th edition

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Which basic concepts are used in marketing? - Chapter 1

What is marketing?

Marketing is the process of engaging customers and building profitable customer relationships by creating value for customers and capturing value in return. The goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering value and satisfaction.

The marketing process can be explained in five steps. The first four steps in the marketing process creates value for customers. In the final step, the company rewards of its strong customer relationships by capturing value from customers.

What are the five steps in the model of the marketing process for creating and capturing customer value?

Step 1: Understanding the marketplace and customer needs

There are five different core customer and marketplace concepts.

  1. Customer needs, wants and demands. Human needs are states of felt deprivation and can include physical, social and individual needs. Wants are the form human needs take as they are shaped by culture and individual personality. Demands are human wants that are backed by buying power.
  2. Market offerings are a combination of products, services and experiences offered to a market to satisfy a need or want. These can be physical products, but also services – activities that are essentially intangible. The phenomenon of marketing myopia is paying more attention to company products, than to the underlying
.....read more
Summaries and supporting content: 
The Kotler Bundle: summaries and study notes for The Principles of Marketing by Kotler and Armstrong
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Summary of Principles of Marketing by Armstrong and Kotler: 16th edition

Summary of Principles of Marketing by Armstrong and Kotler: 16th edition

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Chapter A: Basic concepts of marketing

Simply put, marketing is managing profitable relationships, by attracting new customers by superior value and keeping current customers by delivering satisfaction. Marketing must be understood in the sense of satisfying customer needs. Marketing can be defined as the process by which companies create value for customers and build strong customer relationships to capture value from customers in return. A five-step model of the marketing process will provide the structure of this chapter.
 

Understanding the marketplace and customer needs
 

There are five different core customer and marketplace concepts.

  1. Customer needs, wants and demands. Human needs are states of felt deprivation and can include physical, social and individual needs. Wants are the form human needs take as they are shaped by culture and individual personality. Demands are human wants that are backed by buying power.
  2. Market offerings are a combinations of products, services and experiences offered to a market to satisfy a need or want. These can be physical products, but also services – activities that are essentially intangible. The phenomenon of marketing myopia is paying more attention to company products, than to the underlying needs of consumers.
  3. Value and satisfaction are key building blocks for customer relationships.
  4. Exchanges are the acts of obtaining a desired object form someone by offering something in return. Marketing consists of actions trying to build an exchange relationship with an audience.
  5. A market is the set of all actual and potential buyers of a product or service. Marketing involves serving a market of final consumers in the face of competitors.

 

Designing a customer-driven marketing strategy
 

Marketing management is the art and science of choosing target markets and building profitable relationships with them. The aim is to find, attract, keep and grow the targeted customers by creating and delivering superior customer value. The target audience can be selected by dividing the market into customer segments (market segmentation) and selecting which segments to go after (target marketing). A company must also decide how to serve the targeted audience, by offering a value proposition. A value proposition is the set of benefits or values a company promises to deliver.

 

There are five alternative concepts that companies.....read more

Summaries and supporting content: 
The Kotler Bundle: summaries and study notes for The Principles of Marketing by Kotler and Armstrong
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Summary of Principles of marketing by Kotler: 15th edition

Summary of Principles of marketing by Kotler: 15th edition

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Chapter 1: Basic concepts of marketing

Simply put, marketing is managing profitable relationships, by attracting new customers by superior value and keeping current customers by delivering satisfaction. Marketing must be understood in the sense of satisfying customer needs. Marketing can be defined as the process by which companies create value for customers and build strong customer relationships to capture value from customers in return. A five-step model of the marketing process will provide the structure of this chapter.
Understanding the marketplace and customer needs
There are five different core customer and marketplace concepts.
1. Customer needs, wants and demands. Human needs are states of felt deprivation and can include physical, social and individual needs. Wants are the form human needs take as they are shaped by culture and individual personality. Demands are human wants that are backed by buying power.
2. Market offerings are a combinations of products, services and experiences offered to a market to satisfy a need or want. These can be physical products, but also services – activities that are essentially intangible. The phenomenon of marketing myopia is paying more attention to company products, than to the underlying needs of consumers.
3. Value and satisfaction are key building blocks for customer relationships.
4. Exchanges are the acts of obtaining a desired object form someone by offering something in return. Marketing consists of actions trying to build an exchange relationship with an audience.
5. A market is the set of all actual and potential buyers of a product or service. Marketing involves serving a market of final consumers in the face of competitors.
Designing a customer-driven marketing strategy
Marketing management is the art and science of choosing target markets and building profitable relationships with them. The aim is to find, attract, keep and grow the targeted customers by creating and delivering superior customer value. The target audience can be selected by dividing the market into customer segments (market segmentation) and selecting which segments to go after (target marketing). A company must also decide how to serve the targeted audience, by offering a value proposition. A value proposition.....read more

Summaries and supporting content: 
The Kotler Bundle: summaries and study notes for The Principles of Marketing by Kotler and Armstrong
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Summary with Marketing Management with MyMarketingLab: Global Edition by Kotler and Keller

Summary with Marketing Management with MyMarketingLab: Global Edition by Kotler and Keller

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Chapter 1: Defining marketing for the 21st century

Nowadays economy is based on the Digital Revolution and information management. It promises more accurate levels of production, more targeted communications, and more relevant pricing, and is therefore characterized by the so-called Information Age.

The new economy differs a lot from the old economy, which was based on the Industrial Revolution, manufacturing industries, and standardization of products to achieve economies of scale. The old economy is characterized by the Industrial Age, which focused on mass-production and mass-consumption with a focus on efficiency.

The new economy has provided more capabilities to both consumers and businesses. Consumers can now:

  • Find the lowest prices, caused by their increase in buying power.
  • Access a greater variety of available goods and services. (e.g. through Amazon.com)
  • Access large amounts of information about anything
  • Interact, place and receive orders easily, 24/7 and from any location.

Compare notes on products and services.

Companies can now operate powerful new information and sales channels to inform the consumer and promote their businesses and products.

e.g. Using Web sites:

  • Collect fuller and richer information about markets, customers’ needs, prospects, and competitors.
  • Businesses can speed up and facilitate internal Communication among employees.

e.g. Intranet:

  • Businesses can now communicate with customers and prospects in a “two-way” manner, and have more efficient transactions.

e.g. Extranets with suppliers:

  • Send ads, coupons, samples, and information to those customers that requested it.
  • Customize offerings and services to the needs and wants of individual customers.
  • Improve purchasing, recruiting, training, and internal and external communications.

e.g. Internet, allows organizations for the comparison of prices, improving purchasing, logistics and operations, saving costs and improving accuracy and quality.

These new capabilities of consumers and customers create new.....read more

Summaries and supporting content: 
The Kotler Bundle: summaries and study notes for The Principles of Marketing by Kotler and Armstrong
What is marketing management?
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Summary Principles of Marketing by Kotler

Summary Principles of Marketing by Kotler

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Chapter 1: Basic concepts of marketing

Simply put, marketing is managing profitable relationships, by attracting new customers by superior value and keeping current customers by delivering satisfaction. Marketing must be understood in the sense of satisfying customer needs. Marketing can be defined as the process by which companies create value for customers and build strong customer relationships to capture value from customers in return. A five-step model of the marketing process will provide the structure of this chapter.

Understanding the marketplace and customer needs

There are five different core customer and marketplace concepts.

  1. Customer needs, wants and demands. Human needs are states of felt deprivation and can include physical, social and individual needs. Wants are the form human needs take as they are shaped by culture and individual personality. Demands are human wants that are backed by buying power.
  2. Market offerings are a combinations of products, services and experiences offered to a market to satisfy a need or want. These can be physical products, but also services – activities that are essentially intangible. The phenomenon of marketing myopia is paying more attention to company products, than to the underlying needs of consumers.
  3. Value and satisfaction are key building blocks for customer relationships.
  4. Exchanges are the acts of obtaining a desired object form someone by offering something in return. Marketing consists of actions trying to build an exchange relationship with an audience.
  5. A market is the set of all actual and potential buyers of a product or service. Marketing involves serving a market of final consumers in the face of competitors.

Designing a customer-driven marketing strategy

Marketing management is the art and science of choosing target markets and building profitable relationships with them. The aim is to find, attract, keep and grow the targeted customers by creating and delivering superior customer value. The target audience can be selected by dividing the market into customer segments (market segmentation) and selecting which segments to go after (target marketing). A company must also decide how to serve the targeted audience, by offering a value proposition. A value

.....read more
Summaries and supporting content: 
The Kotler Bundle: summaries and study notes for The Principles of Marketing by Kotler and Armstrong
Summary of Principles of Marketing by Kotler and Armstrong: 18th edition
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De Kotler bundel: samenvattingen en studiehulp bij 'The Principles of Marketing' door Kotler en Armstrong

De Kotler bundel: samenvattingen en studiehulp bij 'The Principles of Marketing' door Kotler en Armstrong

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Samenvattingen en studiehulp bij 'The Principles of Marketing van Kotler en Armstrong

Waar gaat de 'The Principles of Marketing' over?

  • Dit handboek is het meest gebruikte boek over marketing. Het geeft een stevige introductie tot wat marketing inhoudt en legt op een begrijpelijke manier uit hoe je waarde kunt creëren om relaties met klanten op te bouwen en te onderhouden.
  • Het boek reflecteert de huidige samenleving meer dan sommige andere boeken over marketing. Het laat zien hoe consumenten een product of merk onderdeel van hun leven maken en op een interactieve manier met elkaar
.......read more
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Marketing en communicatie: samenvattingen en studiehulp - Thema
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SPOTLIGHT NL

Communicatiewetenschappen en kennisoverdracht: De beste studieboeken samengevat

Communicatiewetenschappen en kennisoverdracht: De beste studieboeken samengevat

Samenvattingen en studiehulp bij Communicatiewetenschappen en kennisoverdracht

Inhoudsopgave

Nederlands:

  • Samenvatting bij het boek: Leren communiceren van Jansen e.a.
  • Samenvatting bij het boek: Schrijfcodes: schrijf beter, corrigeer sneller van Lohman - 3e druk
  • Samenvatting bij het boek: Communicatiekaart van Nederland: Overzicht van media en communicatie van Bakker en Scholten
  • Samenvatting bij het boek: Essentie van communicatie
  • Samenvatting bij het boek: Essentials of Negotiation van Lewicki - 5e druk
  • Samenvatting bij het boek: Organisational Communication, approaches and processes van Miller - 6e druk
  • Samenvatting bij het boek: Communication skills for medicine van Lloyd en Bor - 3e druk
  • Samenvatting bij het boek: Discourseanalyse, communicatie op de Werkvloer
  • Samenvatting bij het boek: Origins of human communication van Tomasello
  • Samenvatting bij het boek: Psychologische gespreksvoering: Een basis voor hulpverlening van Lang en Van der Molen - 18e druk
  • Samenvatting bij het boek: Recepten voor een Goed Gesprek van Esch e.a. - 1e druk
  • Samenvatting bij het boek: Understanding arguments van Fogelin - 9e druk
  • Samenvatting bij het boek: Argumentatie: Inleiding in het analyseren en beoordelen van betogen van Van Eemeren en Henkemans - 6e druk
  • Samenvatting bij het boek: McQuails Mass Communication theory van McQuail
  • Samenvatting bij het boek: Interplay: The Process of Interpersonal Communication van Adler
  • Samenvatting bij het boek: A First Look at Communication Theory van Griffin
  • Samenvatting bij het boek: Nachtmerrie of Droom: de ROI van Customer Media
  • Samenvatting bij het boek: Communicatieprofessionals en Ethiek - Morele Communicatievraagstukken in Organisaties van Krabbe
  • Samenvatting bij het boek: Applying Communication Theory for Professional Life van Dainton en Zelley
  • Samenvatting bij het boek: Persuasieve Communicatie (DCW3) van Fransen en Van Den Putte
  • Samenvatting bij het boek: Principes van Marketing van Kotler - 14e druk
  • Samenvatting bij het boek: Consumentengedrag, de basis van Weber
  • Samenvatting bij het boek:: Communicatie Handboek
  • Samenvatting bij het boek: Taal en Taalwetenschap
  • Samenvatting bij het boek: Marketingcommunicatiestrategie van Floor
  • Samenvatting bij het boek: Zakelijke communicatie 1 van Janssen
  • Samenvatting bij het boek: Zakelijke communicatie 2 van Janssen

Engels:

  • Summary with the book: Critical thinking: A concise guide by Bowell & Kemp - 4th edition
  • Summary with the book: The Psychology of Advertising by Fennis & Stroebe - 3rd edition

Over Communicatiewetenschappen en kennisoverdracht

  • Communicatiewetenschappen bestuderen hoe informatie wordt geproduceerd, verspreid en ontvangen, met als doel de processen van menselijke communicatie beter te begrijpen. Kennisoverdracht is een specifiek onderdeel van communicatiewetenschappen en richt zich op hoe kennis en informatie wordt overgedragen van de ene persoon of groep naar de andere, bijvoorbeeld via onderwijs,
Summaries and supporting content: 
Boeksamenvatting bij Leren communiceren van Jansen e.a.
Boeksamenvatting bij de 3e druk van Schrijfcodes: schrijf beter, corrigeer sneller van Lohman
Boeksamenvatting bij Communicatiekaart van Nederland: Overzicht van media en communicatie van Bakker en Scholten
Samenvatting: Essentie van communicatie
Samenvatting van Essentials of Negotiation van Lewicki - 5e druk
Samenvatting bij Organisational Communication, approaches and processes - Miller - 6e druk
Samenvatting bij Communication skills for medicine - Lloyd & Bor - 3e druk
Discourseanalyse, communicatie op de Werkvloer
Samenvatting Origins of human communication (Tomasello)
Samenvatting van Psychologische gespreksvoering: Een basis voor hulpverlening van Lang en Van der Molen - 18e druk - Exclusive
Boeksamenvatting bij de 1e druk van Recepten voor een Goed Gesprek van Esch e.a.
Samenvatting bij Understanding arguments van Fogelin - 9e druk
Samenvatting van Argumentatie: Inleiding in het analyseren en beoordelen van betogen van Van Eemeren en Henkemans - 6e druk - Exclusive
Boeksamenvatting bij McQuails Mass Communication theory van McQuail
Samenvatting Interplay: The Process of Interpersonal Communication (Adler)
Samenvatting A First Look at Communication Theory van Griffin
Samenvatting Nachtmerrie of Droom: de ROI van Customer Media
Samenvatting Communicatieprofessionals en Ethiek - Morele Communicatievraagstukken in Organisaties - Krabbe
Samenvatting Applying Communication Theory for Professional Life (Dainton & Zelley)
Samenvatting Persuasieve Communicatie (DCW3), compiled by Marieke Fransen & Bas van den Putte
Samenvatting voor Principes van Marketing van Kotler: 14de druk
Samenvatting Consumentengedrag, de basis (Weber)
Samenvatting: Communicatie Handboek
Samenvatting: Taal en Taalwetenschap
Samenvatting Marketingcommunicatiestrategie (Floor)
Samenvatting Zakelijke communicatie 1 van Janssen
Samenvatting Zakelijke communicatie 2 van Janssen
Critical thinking: A concise guide by Bowell & Kemp (4th edition) - a summary
Summary of The Psychology of Advertising by Fennis and Stroebe - 3rd edition - Exclusive
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Internationale communicatie en interculturele communicatie: De beste studieboeken samengevat

Internationale communicatie en interculturele communicatie: De beste studieboeken samengevat

Samenvattingen en studiehulp bij Internationale communicatie en interculturele communicatie

Inhoudsopgave

Nederlands:

  • Samenvatting bij het boek: Interculturele Communicatie van Nunez en Popma - 3e druk
  • Samenvatting bij het boek: McQuails Mass Communication theory van McQuail

Engels:

  • Summary with the book: Cross-Cultural Management by Thomas and Peterson - 4th edition

Over Internationale communicatie en interculturele communicatie

  • Internationale communicatie richt zich op de uitwisseling van informatie en ideeën tussen verschillende landen en culturen, vaak met een focus op de rol van media en technologie in deze processen. Interculturele communicatie bestudeert specifiek hoe mensen met verschillende culturele achtergronden met elkaar communiceren, met aandacht voor de uitdagingen en mogelijkheden die hierbij komen kijken
Summaries and supporting content: 
Summary of the 4th edition of Cross-Cultural Management by Thomas and Peterson
Boeksamenvatting bij de 3e druk van Interculturele Communicatie van Nunez en Popma
Boeksamenvatting bij McQuails Mass Communication theory van McQuail
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Public
  • 616 keer gelezen
Marketing en verkoop: De beste studieboeken samengevat

Marketing en verkoop: De beste studieboeken samengevat

Samenvattingen en studiehulp bij Marketing en verkoop

Inhoudsopgave

  • Samenvatting bij het boek: Marktonderzoek van Kooiker
  • Samenvatting bij het boek: Salesmanagement van Rustenburg en Steenbeek
  • Samenvatting bij het boek: Persuasieve Communicatie (DCW3), compiled by Marieke Fransen en Bas van den Putte
  • Samenvatting bij het boek: Grondslagen van de Marketing van Verhage
  • Samenvatting bij het boek: An Introduction into Marketing and Strategy van Ebbers en Pruppers
  • Samenvatting bij het boek: Zakelijke communicatie 1 van Janssen
  • Samenvatting bij het boek: Zakelijke communicatie 2 van Janssen
  • Samenvatting bij het boek: Marketingcommunicatiestrategie van Floor
  • Samenvatting bij het boek: Sportsponsoring van Kolijn en Kok
  • Samenvatting bij het boek: Media en reclame van Moorman e.a.
  • Samenvatting bij het boek: Consumer Behavior van Hoyer - 5e druk
  • Samenvatting bij het boek: Principles of Marketing Engineering van Rangaswamy
  • Samenvatting bij het boek: Essentials of Organizational Behavior van Scandura

Over Marketing en verkoop

  • Marketing is het proces waarbij je de behoeften en wensen van je doelgroep analyseert om vervolgens producten of diensten te ontwikkelen en te verkopen die aan die behoeften voldoen. Verkoop is een onderdeel van marketing en richt zich specifiek op het daadwerkelijk overtuigen van klanten om een product of dienst aan te schaffen.
Summaries and supporting content: 
Samenvatting Marktonderzoek (Kooiker)
Samenvatting Salesmanagement (Rustenburg & Steenbeek)
Samenvatting Persuasieve Communicatie (DCW3), compiled by Marieke Fransen & Bas van den Putte
Boeksamenvatting bij Grondslagen van de Marketing van Verhage
Samenvatting An Introduction into Marketing and Strategy (Ebbers & Pruppers)
Samenvatting Zakelijke communicatie 1 van Janssen
Samenvatting Zakelijke communicatie 2 van Janssen
Samenvatting Marketingcommunicatiestrategie (Floor)
Sportsponsoring van Kolijn & Kok
Boeksamenvatting bij Media en reclame van Moorman, Faasse en Neijssens
Boeksamenvatting bij de 5e druk van Consumer Behavior van Hoyer
Boeksamenvatting bij Hoofdstukken 3 en 4 van Principles of Marketing Engineering van Rangaswamy
Samenvattingen en studiehulp bij Essentials of Organizational Behavior van Scandura
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Mediastudies en mediawetenschappen: De beste studieboeken samengevat

Mediastudies en mediawetenschappen: De beste studieboeken samengevat

Samenvattingen en studiehulp bij Mediastudies en mediawetenschappen

Inhoudsopgave

  • Samenvatting bij het boek: Mass Communication Theory van Davis en Baran
  • Samenvatting bij het boek: McQuails Mass Communication theory van McQuail
  • Samenvatting bij het boek: Media en publiek: Theorieën over media-impact van De Boer en Brennecke
  • Samenvatting bij het boek: Media en reclame van Moorman e.a.
  • Samenvatting bij het boek: Media Effects van Potter
  • Samenvatting bij het boek: Media Ethics: Key Principles for Responsible Practice van Plaisance
  • Samenvatting bij het boek: Media Psychology van Brewer
  • Samenvatting bij het boek: Media Studies van Long en Wall
  • Samenvatting bij het boek: The culture of connectivity van Van Dijck
  • Samenvatting bij het boek: Film history: an introduction van Thompson en Bordwell
  • Samenvatting bij het boek: Televisiestudies van Hermes en Reesing
  • Samenvatting bij het boek: Bastard Culture! How User Participation Transforms Cultural Production van Schaefer
  • Samenvatting bij het boek: Inleiding Mediacultuur en de geschiedenis van Film
  • Samenvatting bij het boek: Film, a critical introduction van Pramaggiore en Wallis

Over Mediastudies en mediawetenschappen

  • Mediastudies onderzoekt de productie, inhoud en effecten van media, zoals televisie, film, sociale media en kranten, op individuen en de maatschappij. Mediewetenschappen richt zich meer op de juridische, economische en ethische aspecten van media, en bestudeert hoe media worden gereguleerd en hoe ze invloed uitoefenen op de publieke opinie en het democratische proces.
Summaries and supporting content: 
Boeksamenvatting bij de 2005 editie van Mass Communication Theory van Davis en Baran
Boeksamenvatting bij McQuails Mass Communication theory van McQuail
Boeksamenvatting bij Media en publiek: Theorieën over media-impact van De Boer en Brennecke
Boeksamenvatting bij Media en reclame van Moorman, Faasse en Neijssens
Boeksamenvatting bij Media Effects van Potter
Boeksamenvatting bij Media Ethics: Key Principles for Responsible Practice van Plaisance
Boeksamenvatting bij Media Psychology van Brewer
Boeksamenvatting bij Media Studies van Long en Wall
Boeksamenvatting bij The culture of connectivity van Van Dijck
Boeksamenvatting bij Film history: an introduction van Thompson en Bordwell
Boeksamenvatting bij Televisiestudies van Hermes en Reesing
Boeksamenvatting bij Bastard Culture! How User Participation Transforms Cultural Production van Schaefer
Samenvatting Inleiding Mediacultuur en de geschiedenis van Film
Samenvatting Film, a critical introduction (Pramaggiore & Wallis)
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Artikelsamenvattingen van artikelen over marketing en communicatiewetenschap

Artikelsamenvattingen van artikelen over marketing en communicatiewetenschap

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Customer media in een sociaal medialandschap

De vraag is hoe bedrijven, maar ook overheidsorganen en non-profitorganisaties binnen dit medialandschap hun boodschap aan de man kunnen brengen. Marketingcommunicatie op het sociale web vraagt om content die consumenten willen delen en die bijdraagt aan interactie. Via customer media wordt content geleverd die alleen maar werkt wanneer consumenten zich daar vrijwillig aan blootstellen. Er is een groot tussen wetenschap en praktijk over content marketing. Gelukkig wordt er meer onderzoek gedaan dan dat er in Web of Science-genoteerde bladen gepubliceerd wordt.

Werking en effectiviteit van relatiebladen
Onderzoek naar de effectiviteit van relatiebladen komt in drie smaken: onderzoek waarin lezers gevraagd wordt naar hun mening over de bladen die ze lezen; onderzoek waarin het lezen en waarderen van het blad wordt gerelateerd aan de waardering van het merk; en onderzoek waarin ontvangers worden vergeleken met niet-ontvangers. De resultaten van het eerste type onderzoek laten in het algemeen zien dat lezers positief zijn over de relatiebladen die ze ontvangen. Het schaarse onderzoek naar de effectiviteit van relatiebladen wijst dus in de richting van positieve effecten. Het is mogelijk om content te produceren vanuit een marketing- of communicatiedoelstelling die vrijwillig en langdurig geconsumeerd wordt. Een belangrijke vraag is welk type content customer media, ondanks het evidente eigenbelang van de zender, geloofwaardig maakt.

In de vorm van relatiebladen wordt dus al jarenlang content geleverd die precies doet wat nu online onder het label content marketing zo belangrijk wordt gevonden: er wordt gecommuniceerd zonder te verkopen, klanten worden slimmer gemaakt en er zijn aanwijzingen dat dit gunstig is voor degene namens wie het blad wordt verzonden. De vraag is of deze kennis en vaardigheden voldoende zijn om succesvol te opereren binnen een sociaal medialandschap. De bedoeling van een aanwezigheid in sociale media is een rol te spelen in het online gesprek. Content wordt boeiender en relevanter wanneer er iets mee gedaan

.......read more
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WorldSupporter FAQ: how does JoHo WorldSupporter work and how to join and sign up?

WorldSupporter FAQ: how does JoHo WorldSupporter work and how to join and sign up?

WorldSupporter: what is JoHo WorldSupporter, how to join and how can you contribute?

WorldSupporter: what is JoHo WorldSupporter, how to join and how can you contribute?

What is 'WorldSupporter'?

  • JoHo WorldSupporter is the online platform where individuals and organizations inspire and help each other on a local and global level
  • You can share and find everything you need to help another, travel responsibly, study well, develop yourself and work for an organization that creates a better world
  • You can gain knowledge, share experiences, answer questions, post comments and publish your own WorldSupporter resume
  • You can share your summaries, photos, blogs, journals, events, sustainable recipes and tips with others
  • You can create and share study materials with WorldSupporters from countries that lack access to educational resources,
  • You can share learning materials that can be used by volunteers helping out in schools around the world.
  • You can work with WorldSupporters from over 150 countries to help make the world around you a better and more tolerant place.

What is a 'WorldSupporter account and Profile'?

  • A WorldSupporter account can be created in minutes and is linked to your Personal WorldSupporter profile.
  • Your WorldSupporter profile:
    • acts as your own platform for all the content you create or collect on WorldSupporter,
    • shows all content recently created by the organizations, groups and individuals you personally follow,
    • shows what you contribute to the world around you.

What do you need to do to join, register and get started?

  • to use WorldSupporter for free, you can create an acoount and follow your favorite subject or supporters
  • to support and use WorldSupporter: go to www JoHo.org, and join as a JoHo WorldSupporter member.
  • to use all summaries: go to go to www JoHo.org and join JoHo WorldSupporter Member with full online access to all summaries and content
  • for a profile on WorldSupporter: go to the login page page or use the 'sign in' link in the menu
  • for login: go to the login page to log in or use the 'sign in' link in the menu, visible on every page

Join JoHo WorldSupporter >>

 

WorldSupporter: what is the mission, vision and concept of JoHo WorldSupporter?

WorldSupporter: what is the mission, vision and concept of JoHo WorldSupporter?

 

Discover The World of JoHo..

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What is the JoHo mission, vision and concept?

Mission & Vision

  • JoHo wants to enable people and organizations to develop and collaborate better, thereby contributing to a tolerant, tolerant and sustainable world.
  • Support is provided for personal development and international collaboration is stimulated via online platforms and physical support centers.

Concept

  • As a JoHo donor, subscriber or insured you support the objectives of JoHo. JoHo then supports you with tools, coaching and benefits in the field of personal development and international activities.
  • JoHo's core services are: study assistance, competence development, coaching and insurance mediation when you leave abroad.
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What is the JoHo target group?

Core target groups

  • Travelers, volunteers, workers, emigrants, and everyone involved in the world around them.
  • Young people, students, interns, and anyone who wants to develop themselves further.
  • Projects, initiatives and organizations that are committed to international cooperation.
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What are the core JoHo themes?

  • Personal development: Learning, Studying, Working, Applying, Entrepreneurship, Initiating.
  • International cooperation: Help, Travel, Arrange, Emigrate, Immigrate & Inspire.
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How can JoHo support you?

  • In addition to the support you can provide to JoHo, JoHo supports you with tools, decision aid, advice and discounts on articles, insurance, travel, activities, training, facilities, summaries and media use.
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How can you support JoHo?

  • By using the JoHo products and services you automatically support the goals of JoHo.
  • You can also join JoHo online or in the support center as a donor or subscriber
  • JoHo donors make it possible for JoHo to have been committed to successful projects in the field of development cooperation, knowledge sharing and talent development for years. Anyone who supports JoHo can also contribute to the projects and make use of knowledge, decision aid and discounts.
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What have JoHo and JoHo donors already achieved?

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What does the World of JoHo consist of?

  • JoHo WorldSupporter: The JoHo platform for those who also want to do something for others, an online community and marketplace for global citizens, volunteers and involved companies.
  • JoHo Insurances: The JoHo platform for all your insurance, security measures, visa matters, vaccinations & arrangements for short and long stays abroad.
  • JoHo Memberships: The JoHo platform for personal development with tools for study, internship, work, travel and emigration.
  • JoHo Partnerships: The JoHo platform where organizations are enabled to bring their projects, activities and vacancies to the attention of a target group that wants to mean something for the world around them.
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How can you use JoHo?

  • You can explore the World of JoHo through JoHo support centers, the online platforms and the events.
  • Visit a JoHo World Experience Center, make an online discovery trip, visit JoHo at an event, or contact us by phone.
  • Read about cooperation with and services of JoHo
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What is the meaning of the term JoHo?

  • The term JoHo has had multiple meanings over the years. Today, reference is made to a more than 2,000-year-old quote from Ashoka. On the banks of the Ganges, the Indian visionary and ruler Ashoka tried to convince his people that all peoples on earth are equal and can learn from each other: "Life is a Journey to Open-mindedness, Helpfulness and Optimism."
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WorldSupporter: what kind of registration is possible, and what kind of online access is available?

WorldSupporter: what kind of registration is possible, and what kind of online access is available?

Image

What forms of registration are possible and what kind of online access is available:

1  - Create a free WorldSupporter Profile.

2 - Join as a JoHo WorldSupporter member

  • You can join WorldSupporter as a JoHo member to get access to basic services
    • you can add messages and comments to help other supporters and get notifications
    • you can access all content with the access level 'Member'
    • you can request to contribute and add content
    • you will be able to save and collect content made by other supporters
    • you will be able to follow other supporters
    • you will have access to all content with the access level 'WorldSupporters members', that is uploaded and made by other Supporters
    • you are a valued donor who makes an additional contribution to JoHo WorldSupporter
  • Join as WorldSupporter member >>

3 - Join as a JoHo WorldSupporter member with extra services and online access

WorldSupporter: what can you do to join JoHo WorldSupporter and register as a JoHo member?

WorldSupporter: what can you do to join JoHo WorldSupporter and register as a JoHo member?

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When you support JoHo...

by joining as a JoHo member

  • By joining JoHo as a member, you support JoHo in all its activities in the areas of international cooperation and talent development
  • You can become a JoHo member by contributing €5.00 per calendar year

through the purchase of JoHo subscription services

  • You can obtain JoHo subscription services for €10, €15,00 or €20.00 per calendar year for extra services and discounts

by taking out (travel or health) insurance

  • By applying for a travel or health insurance via JoHo you do not only support JoHo, but also yourself
  • You pay less premium and you are able to use the services and discounts of a JoHo subscription for free 
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....then JoHo will support you...

with choice assistance & advice

  • concerning work, travel, study, inspiration and emigration

with organization profiles & vacancies

  • for full time jobs, part time jobs, volunteer work, internships, and work experience positions at home or abroad

with summaries & study support

  • such as printed and online study books, textbooks, professional literature, exams & practice questions, lecture notes, terms and readers

with discounts on items & gifts

  • concerning travel, study, work, inspiration and emigration

with discounts on activities & projects

  • such as air travel, holidays, volunteer work, language courses, and travelling 

with discounts on insurances & advice

  • such as emigration insurances, travel insurances, and health insurances
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...and together we support worldsupporters and projects

  • with personal development via worldsupporter.org and online tools
  • with international collaborations via projects in Africa, Asia, and South America
  • with bringing organizations and individuals into contact with each other to make each other stronger, more aware, and to inspire one another
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How do you receive free subscription services when insured via JoHo?

  • Are you a member and do you take out a yearly continuous insurance via JoHo? Then you are able to use the services and discounts of the JoHo subscription for free
  • How does it work? Become a JoHo member and apply for your travel or health insurance  via JoHo. As a JoHo member you will receive the benefits of the JoHo subscription
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How to choose and purchase a JoHo subscription services

Purchasing JoHo subscription services

  • JoHo members can choose to purchase a subscription for choice assistance, advice, discounts, or extra support for JoHo
  • If you want to purchase subscription services, you are able to do so with the same form as the one to become a JoHo member
  • If you already are a JoHo member and want to change to, or add, a subscription, please fill out form for changing your membership

How does registering, logging in & creating a password work

  • As a new JoHo member you automatically receive an online account at joho.org, which you can activate with a link that you will receive in your mailbox

Read more at

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Are you able to become a member without an IBAN/SEPA bank account?

  • If you don't have an IBAN (international bank account number) with SEPA, but you still want to use membership services or support JoHo's projects and initiatives, including Smokey Tours, take a look at the page about International services
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What are the rules and guidelines?

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What is your JoHo number?

  • You can find your JoHo number at your My JoHo page as soon as you are logged in at joho.org
  • You need your JoHo number, for example, for obtaining the discounts on insurances, summaries, and at partner organisations
  • Have you lost your JoHo number? Please contact JoHo via the online contact forms or log in at joho.org and you will find your JoHo number at your account page on JoHo.org

 

Join & Register (via JoHo.org)

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WorldSupporter: what can you do to get full online access for summaries and services on JoHo WorldSupporter.org?

WorldSupporter: what can you do to get full online access for summaries and services on JoHo WorldSupporter.org?

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How can you use JoHo WorldSupporter?

  1. You can create a free account and follow your favorite subject or supporters (without extra services or online access to exclusives)
  2. You can join as WorldSupporter member to get access to basic services (without extra services or online access to exclusives)
  3. You can join as WorldSupporter member with extra services and online access to extra services and online access to exclusives: see also below

How do you get full online access to all summaries and exclusives on JoHo WorldSupporter.org?

  • Procedure:

    • 1 - Go to JoHo.org/en/joinjoho, and join JoHo WorldSupporter by choosing a membership with online access
    • 2 - Return to WorldSupporter.org and create an account with the same email address
    • 3 - State your JoHo WorldSupporter Membership during the creation of your account
    • 4 - Choose your favorite study, student organization or topic during the creation of your account

  • Start using the services:

    • You have online access to all free + all exclusive summaries and study notes on WorldSupporter.org and JoHo.org
    • You can use all services on JoHo WorldSupporter.org
    • You can make use of the tools for work abroad, long journeys, voluntary work, internships and study abroad

Already an account?

  • In case you have previously created a WorldSupporter account then, after registering with JoHo, you can change your status on your WorldSupporter account to membership with full online access. Edit your account and see under 'Profile' for the change.
  • Note: Again, you must have used the same email address.

Become JoHo WorldSupporter member >>

 

WorldSupporter: what can you do to cooperate and connect with JoHo WorldSupporter as an organization?

WorldSupporter: what can you do to cooperate and connect with JoHo WorldSupporter as an organization?

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Cooperating with JoHo: supporting JoHo

Barterdeals

  • With a lot of organizations JoHo cooperates on a barter deal basis. This is a type of partnership where none of the two organizations pays or charges fees, or where lowest possibile fees are calculated.
  • Starting-point within these kind of deals is that organizations work cost neutral and organizations exchange equally: advertorial-advertorial, banner-banner, flyer-flyer, etc.

Sponsoring

  • Organizations can sponsor JoHo initiatives like World Supporter and The World Summary Bank.
  • Organizations can sponsor JoHo partner initiatives like Smokey Projects.

Subsidy requests

  • JoHo is a non-profit organization with limited usage of subsidy facilities.
  • JoHo is always willing to have a look at joint subsidy requests, as long as there is a focus on talent development and international cooperation.

Link exchange

  • Link exchanges are possible, JoHo has a special link exchange page.
  • Most of all links are being exchanged with organizations offering a special value or discount for JoHo members.

Media and JoHo logos

  • Are you thinking about supporting JoHo and promoting JoHo among your clients or visitors?
  • Please use JoHo logos, banners and texts of JoHo's media page.

Interested?

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Cooperating with JoHo: being supported by JoHo

Foundations & Social Enterprises

  • If you run a foundation and/or social enterprise, please make use of JoHo's free Barter Membership system
  • Under this system, fees and costs have been reduced considerably to facilitate a lot of smaller (and sometimes bigger) colleague organizations making use of The World of JoHo.
  • With a free Barter Membership also organizations with smaller budgets can profit from exposure in JoHo channels and JoHo facilities
  • Channels and facilities are being offered at, or sometimes even under, cost price.

Projects aimed at International Development

  • If you run an international development project or business, please make use of JoHo's Barter Membership system and/or use JoHo's fee World Supporter platform
  • Are you an individual JoHo member? You can support your favorite international aid project through your membership, by transering facilities and services of your membership to this organization

Media

  • With several media JoHo partners on a barterdeal basis. This is a type of partnership where none of the two organizations pays or charges fees, or where lowest possible fees are calculated.
  • Starting-point within these kind of deals is that organizations work cost neutral and organizations exchange equally: advertorial-advertorial, banner-banner, flyer-flyer, etc.

Student organizations

  • Do you run or participate in a student organization? Please make use of JoHo's Barter Membership system to promote your organization in JoHo channels.
  • Or contact cooperation@joho.org with your business proposition.

Interested?

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Cooperating with JoHo: insurances through JoHo

JoHo & Insurance cooperation

Comprehensive product range

  • JoHo is one of the few organizations where you can directly purchase a comprehensive range of foreign insurances from a variety of insurers. As with our other products and services, we believe that you should be able to choose between the best, the most cost effective and the most specialized insurance.

Combinations possible

  • JoHo offers various possibilities from combining insurances to assisting in transferring from one insurer to another.

No price difference

  • When you purchase an insurance policy through JoHo, you will not pay anymore than if you had purchased it directly from the insurer. Sometimes (through special collective agreements) you will pay even less.

Extra support

  • JoHo offers support with problems that may arise with the insurer. Sometimes disagreement with claims, cancellation notice or insurance premiums can occur. In this situation it helps if you have the assistance of an organization who has an established relationship with the insurer.

Experience:

  • JoHo Insurances have been working with international health insurance providers since many years

Options

Insurances for travellers, intern, volunteering or working holidays abroad

  • If you run an organization and are looking for an opportunity to insure yourself, your colleagues or your clients properly, you can benefit through JoHo from 'expertise', 'discount' or 'fee' advantages

Insurances for working and living abroad

  • If you run an organization and are looking for an opportunity to insure yourself, your colleagues or your clients properly, you can get free advice and/or make use of JoHo's expatservice

Interested?

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Cooperating with JoHo: benefits from JoHo's World Supporter platform

WorldSupporter

  • The tool for anyone who wants tot share experiences with his or her friends
  • The platform for anyone who wants to inspire other global and involved Supporters and World Supporting organizations

Using WorldSupporter

  • If you run a project aimed at talent development or international cooperation, please use the WorldSupporter platform to get free attention and exposure
  • If you work for an organization involved in mediation for volunteer projects or internships you can profile your activities on the WorldSupporter platform
  • If you joined an internship or volunteer organization as a client and want to support your organization, you can promote them by starting an Experience magazine, blogging, sharing photos, videos, vacancies, etc. Promote your organization for free, and inspire others!

Interested?

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WorldSupporter: what to do to solve and prevent a problem with your account, login, online access or password

WorldSupporter: what to do to solve and prevent a problem with your account, login, online access or password

Questions and answers about your account, login, online access and passwords

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How to log in or sign in?

  • Go to the login page to log in or use the "log in" link at the top right of the menu, visible on every page.

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How does the activaton of you account on Worldsupporter.org works?

  1. check your email for the necessary confirmation link!
  2. Log in by clicking this link or copying and pasting it to your browser
  3. This link can only be used once to log in and will lead you to a page where you can set your password.
  4. After setting your password, you will be able to log in at https://www.worldsupporter.org/user
  5. After you logged in for the first time, you can complete your profile
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Can you also log into WorldSupporter.org with your JoHo.org.account?

  • No, your account and login on WorldSupporter.org is separate from your account on JoHo.org due to digital security and the different roles of both websites. That is, you have been given your own account page (user page) on both websites.
  • With your account on WorldSupporter.org you can also create your own content and put it on the website.
  • With your account on JoHo.org you have insight into your subscriptions, memberships and insurances
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You forgot your username or password, now what?

  • Instead of your username, you can also login with your e-mail address.
  • Forgot your password? Click on the 'Log in' link at the top right of any page and choose 'request new password'.
  • You will then receive a link that allows you to log in and be redirected directly to a page where you need to set a new password. The link you receive is valid for 1 day. Please enter a new password immediately. Please note that your password is case sensitive, so please check that Caps Lock is on or off.
  • If the problems with your password persist, try logging in with another browser (e.g. Firefox or Chrome, depending on what you have already tried) and disable your password manager function if you are using it.
  • In an exceptional case, a maintenance activity may have taken place try again later or contact WorldSupporter
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You get an error message when you want to create a personal profile?

  • Do you want to create a profile (account) and are you already a JoHo donor or subscriber (Member)? Then use the same email address as when you registered (you also use that email address for logging into joho.org).
  • Do you get the message that the email address is already in use? Then use the 'forgot password' option to regain access to your account.
  • Switch browsers or devices. If it doesn't work in another browser either, try again later.
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You are logged in but still can't read all shared materials?

  • Supporters can choose to set the access level to 'JoHo WorldSupporter member with full access' when posting their contributions.
  • To ensure you have access to all shared JoHo WorldSupporter contributions you need to be a 'JoHo WorldSupporter member with full online access'.
  • Not a member yet? You can fill out the registration form on joho.org and then indicate in your account that you are a 'JoHo WorldSupporter member with full access'. You will then immediately have the additional access rights.
  • Have you already become a member and still don't have access? On your profile you can change your access to 'I am a JoHo WorldSupporter member with full access' if you have not done so already.
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You had access to all shared materials, but suddenly no longer?

  • If the access level of your WorldSupporter account has been lowered then the email address you used with your WorldSupporter account does not match a valid donation or subscription. This can have different causes
    • The mail address of your WorldSupporter account is not the same as that of your member registration.
    • The direct debit for your membership has failed.
  • If a direct debit has failed, you will be contacted by JoHo WorldSupporter, please check your spam folder to see if you have missed a message.
  • To indicate that you wish to register a second email address with your JoHo membership you will need to log in to joho.org and fill in the form for adjustments on JoHo.org
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You want to complete your Worldsupporter profile account?

  • Once you are logged in, you can complete your account and profile
    • you can complete or update your Worldsupportership (mini-cv)
    • you can add or update a profile picture ad a theme picture for your user-profile
    • you can change the subject or organization you wish to follow
    • you can add or change other Woldsupporters you wish to follow
    • you can add links to your other social media or favorite websites
    • you can update the status of your Worldsupporter membership if you signed up for a JoHo membership
    • or you can skip this step for now, complete your profile later and start exploring and using Worldsupporter first
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WorldSupporter FAQ: questions and answers about summaries on WorldSupporter.org

WorldSupporter FAQ: questions and answers about summaries on WorldSupporter.org

WorldSupporter FAQ: questions and answers about adding content and reactions

WorldSupporter FAQ: questions and answers about adding content and reactions

WorldSupporter FAQ: questions and answers about your WorldSupporter account

WorldSupporter FAQ: questions and answers about your WorldSupporter account

WorldSupporter FAQ about creating and managing a WorldSupporter account and profile page

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Public
WorldSupporter FAQ: all questions and answers

WorldSupporter FAQ: all questions and answers

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WorldSupporter FAQ: questions and answers about summaries on WorldSupporter.org

WorldSupporter FAQ: questions and answers about summaries on WorldSupporter.org

WorldSupporter: what can you do to get full online access for summaries and services on JoHo WorldSupporter.org?

WorldSupporter: what can you do to get full online access for summaries and services on JoHo WorldSupporter.org?

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How can you use JoHo WorldSupporter?

  1. You can create a free account and follow your favorite subject or supporters (without extra services or online access to exclusives)
  2. You can join as WorldSupporter member to get access to basic services (without extra services or online access to exclusives)
  3. You can join as WorldSupporter member with extra services and online access to extra services and online access to exclusives: see also below

How do you get full online access to all summaries and exclusives on JoHo WorldSupporter.org?

  • Procedure:

    • 1 - Go to JoHo.org/en/joinjoho, and join JoHo WorldSupporter by choosing a membership with online access
    • 2 - Return to WorldSupporter.org and create an account with the same email address
    • 3 - State your JoHo WorldSupporter Membership during the creation of your account
    • 4 - Choose your favorite study, student organization or topic during the creation of your account

  • Start using the services:

    • You have online access to all free + all exclusive summaries and study notes on WorldSupporter.org and JoHo.org
    • You can use all services on JoHo WorldSupporter.org
    • You can make use of the tools for work abroad, long journeys, voluntary work, internships and study abroad

Already an account?

  • In case you have previously created a WorldSupporter account then, after registering with JoHo, you can change your status on your WorldSupporter account to membership with full online access. Edit your account and see under 'Profile' for the change.
  • Note: Again, you must have used the same email address.

Become JoHo WorldSupporter member >>

 

WorldSupporter: what can you do to join JoHo WorldSupporter and register as a JoHo member?

WorldSupporter: what can you do to join JoHo WorldSupporter and register as a JoHo member?

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When you support JoHo...

by joining as a JoHo member

  • By joining JoHo as a member, you support JoHo in all its activities in the areas of international cooperation and talent development
  • You can become a JoHo member by contributing €5.00 per calendar year

through the purchase of JoHo subscription services

  • You can obtain JoHo subscription services for €10, €15,00 or €20.00 per calendar year for extra services and discounts

by taking out (travel or health) insurance

  • By applying for a travel or health insurance via JoHo you do not only support JoHo, but also yourself
  • You pay less premium and you are able to use the services and discounts of a JoHo subscription for free 
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....then JoHo will support you...

with choice assistance & advice

  • concerning work, travel, study, inspiration and emigration

with organization profiles & vacancies

  • for full time jobs, part time jobs, volunteer work, internships, and work experience positions at home or abroad

with summaries & study support

  • such as printed and online study books, textbooks, professional literature, exams & practice questions, lecture notes, terms and readers

with discounts on items & gifts

  • concerning travel, study, work, inspiration and emigration

with discounts on activities & projects

  • such as air travel, holidays, volunteer work, language courses, and travelling 

with discounts on insurances & advice

  • such as emigration insurances, travel insurances, and health insurances
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...and together we support worldsupporters and projects

  • with personal development via worldsupporter.org and online tools
  • with international collaborations via projects in Africa, Asia, and South America
  • with bringing organizations and individuals into contact with each other to make each other stronger, more aware, and to inspire one another
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How do you receive free subscription services when insured via JoHo?

  • Are you a member and do you take out a yearly continuous insurance via JoHo? Then you are able to use the services and discounts of the JoHo subscription for free
  • How does it work? Become a JoHo member and apply for your travel or health insurance  via JoHo. As a JoHo member you will receive the benefits of the JoHo subscription
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How to choose and purchase a JoHo subscription services

Purchasing JoHo subscription services

  • JoHo members can choose to purchase a subscription for choice assistance, advice, discounts, or extra support for JoHo
  • If you want to purchase subscription services, you are able to do so with the same form as the one to become a JoHo member
  • If you already are a JoHo member and want to change to, or add, a subscription, please fill out form for changing your membership

How does registering, logging in & creating a password work

  • As a new JoHo member you automatically receive an online account at joho.org, which you can activate with a link that you will receive in your mailbox

Read more at

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Are you able to become a member without an IBAN/SEPA bank account?

  • If you don't have an IBAN (international bank account number) with SEPA, but you still want to use membership services or support JoHo's projects and initiatives, including Smokey Tours, take a look at the page about International services
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What are the rules and guidelines?

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What is your JoHo number?

  • You can find your JoHo number at your My JoHo page as soon as you are logged in at joho.org
  • You need your JoHo number, for example, for obtaining the discounts on insurances, summaries, and at partner organisations
  • Have you lost your JoHo number? Please contact JoHo via the online contact forms or log in at joho.org and you will find your JoHo number at your account page on JoHo.org

 

Join & Register (via JoHo.org)

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WorldSupporter: what are WorldSupporter Summaries and how to create or use them?

WorldSupporter: what are WorldSupporter Summaries and how to create or use them?

What types of summaries and study assistance does WorldSupporter offer?

Summaries and study materials can be found in 6 different forms:

  • Book summaries: give you insight into the main and side issues of the most essential and current literature in your field
  • BulletPoint Summaries: ultra-short summaries displayed in bullets
  • Article summaries: summaries of scientific articles that you will use during and after your studies
  • ExamTickets: consist of short bullets with subject-oriented exam tips and sample questions, so that you know what you have to learn and how you should study
  • ExamTests: consist of bundles of exam and practice questions that provide extra understanding, test your knowledge and give insight into the way in which an exam will be taken
  • Study Notes & Sheets:  summaries of lectures, working groups that give you more insight into what is considered important by teachers.

Why add a Summary or Study Note?

  • This content type allows you to explain a certain subject. This can be based on your own texts or on summarized versions of study material
  • Many Supporters use this content type for university course material, but feel free to use it as a broad tool for knowledge transfer
  • Always make sure that you do not violate copyright if you use material from others and make good use of source listings

How to add a Summary or Study Note?

  • tip 1: by adding category tags your content will be easier to find by people with similar interests that not yet follow your account
  • tip 2: bring several summaries together and create easier navigation for yourself and your followers
  • tip 3: add an image in the 'image' field, because it will be used to highlight your contribution on your profile and other spotlight locations on WorldSupporter. Without an image your avatar will be used for these purposes.

Where to find or read more about Summaries or Study Notes

Where to add Summaries or Study Notes?

 

WorldSupporter: how to use and find summaries, study notes en practice exams on JoHo WorldSupporter?

WorldSupporter: how to use and find summaries, study notes en practice exams on JoHo WorldSupporter?

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Online access to all summaries, study notes en practice exams

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How and why would you use WorldSupporter.org for your summaries and study assistance?

  • For free use of many of the summaries and study aids provided or collected by your fellow students.
  • For free use of many of the lecture and study group notes, exam questions and practice questions.
  • For use of all exclusive summaries and study assistance for those who are member with JoHo WorldSupporter with online access
  • For compiling your own materials and contributions with relevant study help
  • For sharing and finding relevant and interesting summaries, documents, notes, blogs, tips, videos, discussions, activities, recipes, side jobs and more.
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Using and finding summaries, study notes en practice exams on JoHo WorldSupporter

There are several ways to navigate the large amount of summaries, study notes en practice exams on JoHo WorldSupporter.

  1. Use the menu above every page to go to one of the main starting pages
    • Starting pages: for some fields of study and some university curricula editors have created (start) magazines where customised selections of summaries are put together to smoothen navigation. When you have found a magazine of your likings, add that page to your favorites so you can easily go to that starting point directly from your profile during future visits. Below you will find some start magazines per field of study
  2. Use the topics and taxonomy terms
    • The topics and taxonomy of the study and working fields gives you insight in the amount of summaries that are tagged by authors on specific subjects. This type of navigation can help find summaries that you could have missed when just using the search tools. Tags are organised per field of study and per study institution. Note: not all content is tagged thoroughly, so when this approach doesn't give the results you were looking for, please check the search tool as back up
  3. Check or follow your (study) organizations:
    • by checking or using your study organizations you are likely to discover all relevant study materials.
    • this option is only available trough partner organizations
  4. Check or follow authors or other WorldSupporters
    • by following individual users, authors  you are likely to discover more relevant study materials.
  5. Use the Search tools
    • 'Quick & Easy'- not very elegant but the fastest way to find a specific summary of a book or study assistance with a specific course or subject.
    • The search tool is also available at the bottom of most pages

Do you want to share your summaries with JoHo WorldSupporter and its visitors?

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Quicklinks to fields of study for summaries and study assistance

Field of study

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WorldSupporter: what is JoHo WorldSupporter, how to join and how can you contribute?

WorldSupporter: what is JoHo WorldSupporter, how to join and how can you contribute?

What is 'WorldSupporter'?

  • JoHo WorldSupporter is the online platform where individuals and organizations inspire and help each other on a local and global level
  • You can share and find everything you need to help another, travel responsibly, study well, develop yourself and work for an organization that creates a better world
  • You can gain knowledge, share experiences, answer questions, post comments and publish your own WorldSupporter resume
  • You can share your summaries, photos, blogs, journals, events, sustainable recipes and tips with others
  • You can create and share study materials with WorldSupporters from countries that lack access to educational resources,
  • You can share learning materials that can be used by volunteers helping out in schools around the world.
  • You can work with WorldSupporters from over 150 countries to help make the world around you a better and more tolerant place.

What is a 'WorldSupporter account and Profile'?

  • A WorldSupporter account can be created in minutes and is linked to your Personal WorldSupporter profile.
  • Your WorldSupporter profile:
    • acts as your own platform for all the content you create or collect on WorldSupporter,
    • shows all content recently created by the organizations, groups and individuals you personally follow,
    • shows what you contribute to the world around you.

What do you need to do to join, register and get started?

  • to use WorldSupporter for free, you can create an acoount and follow your favorite subject or supporters
  • to support and use WorldSupporter: go to www JoHo.org, and join as a JoHo WorldSupporter member.
  • to use all summaries: go to go to www JoHo.org and join JoHo WorldSupporter Member with full online access to all summaries and content
  • for a profile on WorldSupporter: go to the login page page or use the 'sign in' link in the menu
  • for login: go to the login page to log in or use the 'sign in' link in the menu, visible on every page

Join JoHo WorldSupporter >>

 

WorldSupporter FAQ: all questions and answers

WorldSupporter FAQ: all questions and answers

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WorldSupporter: theme pages for activities abroad

WorldSupporter: theme pages for activities abroad

Backpacking and travel your way around the world - Theme
Emigration and moving abroad - Theme
Internships Abroad - Theme
Learning languages and language courses abroad - Theme
Remote working abroad for digital and global nomads - Theme
Study your way around the world - Theme
TEFL: Teaching English as a Foreign Language and learning English - Thems
Travel insurances and insurances for long term abroad - Theme
Volunteer abroad - Theme
Working Abroad & Working Holidays - WorldSupporter Theme
WorldSupporter: main theme pages

WorldSupporter: main theme pages

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Crossroads:

Marketing: JoHo.org

Internships Abroad - Theme
Volunteer abroad - Theme

Volunteer abroad - Theme

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Search an find sustainable volunteer work opportunities, tips and discussions
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Travel insurances and insurances for long term abroad - Theme
Follow the author: Study and Skills Supporter
This content is used in bundle:

WorldSupporter: theme pages for summaries and study assistance

A selection of startup pages per field of study that can help you navigate the vast amount of content shared on WorldSupporter

Summaries and Study Assistance - Start
Anthropology and ethnology - Theme
Business and Economics - Theme
International relations and international studies - Theme
IT and technology - Theme
Law and public administration - Theme
Communication, marketing, pr and sales - Theme
Medicine and healthcare - Theme
Pedagogy and education - Theme
Psychology and behavorial sciences - Theme
Statistics: summaries and study assistance - Theme
Society and culture - Theme
WorldSupporter: theme pages for getting study results and preparing for exams
WorldSupporter: themapagina's voor samenvattingen en studiehulp
WorldSupporter: main theme pages
Crossroads: activities, countries, competences, study fields and goals
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