Communication and marketing: home bundle

Contents: information and assortment pointers related to the use of summaries for communication, information and marketing on WorldSupporter
Study areas: Graphic design and Media design + Marketing and Sales + Public relations and public information + Social media and multimedia
Language: English, Dutch
Access: Public, Exclusive

Where to go next?

for all summaries for communication and marketing: see Communication and Marketing
for all summaries for communication and marketing in NL: zie Samenvattingen voor communicatie en marketing

What to read below?

Read on for the highlighted studies and pages

Summaries: legendary standard works, literature and manuals about marketing

Summaries: the best scientific articles for communication and marketing summarized

Summaries: the best definitions, descriptions and lists of terms for communication and marketing

Study fields and work areas:

Communication and Marketing

Marketing and Sales

Graphic design and Media design

Public relations and public information

Social media and multimedia

Samenvattingen voor communicatie en marketing

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Summaries: the best textbooks for communication and marketing summarized

Summaries of the best textbooks for communication and marketing

What is this page about?

Contents: a selection of summaries of the the best textbooks for communication, information and marketing
Study areas: Graphic design and Media design, Marketing and Sales, Public relations and public information, Social media and multimedia
Language: English
Access: Public, Exclusive

Where to go next?

Read on for highlighted summaries.
Click on the topic of your interest, then use the links to go to the summaries

Summary of The Psychology of Advertising by Fennis and Stroebe - 3rd edition - Exclusive

Summary of Influence: Science and Practice by Cialdini - 5th edition - Exclusive

Book summary Strategic Market Management - Aaker & McLoughlin - 1st edition

Summary of the 4th edition of Cross-Cultural Management by Thomas and Peterson

Summary Global Marketing (Hollensen)

Summary: Marketing Research, an applied approach by Malhotra

Critical thinking: A concise guide by Bowell & Kemp (4th edition) - a summary

Summary with Marketing Management with MyMarketingLab: Global Edition by Kotler and Keller

Samenvattingen: de beste studieboeken voor communicatie en marketing samengevat

Study fields and work areas:

Communication and Marketing

Samenvattingen voor communicatie en marketing

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Summaries: the best scientific articles for communication and marketing summarized

Article summaries communication and marketing

What is this page about?

Type: summaries of scientific articles and academic papers
Language: English
Access: public

Where to go next?

Study assistance: for all summaries, practice questions, concepts and study tips with communication and marketing, see: home page for communication and marketing

Read ahead for the summaries per article

Social interaction with computers. An interpretation of Weizenbaum's ELIZA an her heritage - Pruijt (2006) - Article

Perceptual attributes of voice: development and use of rating scales van Gelfer (1988) - Article

Discrepancy arousal theory and cognitive valence theory - Guerrero et. al (2001) - Article

Article summary with Learning in and about a filtered universe: young people’s awareness and control of algorithms in social media by de Groot a.o. - 2023 - Exclusive

The role of the self in responses to health communications: a cultural perspective van Sherman et. al. (2011) - Article

The communicative functions of paralanguage and prosody van Street (1990) - Article

Turn-taking in conversations van Wiemann en Knapp (1975) - Article

Communication accommodation theory van Shepard et. al. (2001) - Article

Study fields and work areas:

Communication and Marketing

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Summaries: the best definitions, descriptions and lists of terms for communication and marketing

Key terms, definitions and concepts summarized in the field of Communication and marketing

What is this page about?

Contents: a selection of terms, definitions and concepts for Communication and marketing
Study areas: Graphic design and Media design, Marketing and Sales, Public relations and public affairs, Social media and mutlimedia
Language: English
Access: Public