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Summary Principles of Marketing by Kotler
  • Chapter 1: Basic concepts of marketing
  • Chapter 2: Strategic marketing partners
  • Chapter 3: The marketing environment
  • Chapter 4: Customer insights
  • Chapter 5: Consumer buyer behaviour
  • Chapter 6: Business markets
  • Chapter 7: Customer-dr...
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This blog seems to have nothing to do with the Philippines, in a way it does and in a way it doesnt. To me this topic is very personal, which I learned to be, more personal, more me, in the Philippines. On the other side, I also felt very much at home in the Philippines, since the relationships were...

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Normen, waarden en subculturen

Aankomend schooljaar ga ik maatschappijleer geven. Ik heb al 2 lessen gemaakt (ja, in de vakantie! ;-). Een les gaat over normen en waarden. Leuke stellingen komen aan de orde, zodat er een discussie ontstaat. Ook kenmerkende normen van Ghana heb ik in de powerpoint verwerkt! De andere les gaat over...

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