Chapter 1: How can a company obtain a competitive advantage?
What is competitiveness and human resource management?
Competitiveness refers back to the ability of companies to retain and gain market share in the desired industry. It is also related to effectiveness, which is determined by how the company satisfies stakeholders. Important "stakeholders" include "stockholders", who want something back for their investment. For example, customers who want a good quality product for the price, employees who want to be paid for the work they do.
Companies that do not meet the interests of stakeholders are less likely to have a competitive advantage over other companies in the industry.
Human resource management refers back to politics, practice, and systems that influence employee behavior, attitude, and performance. HRM means: determining and analyzing the work, determining the human resource resources (HRM planning), inspiring potential employees (recruiting), choosing employees (selecting), teaching employees how to
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