Effects of Social Media Marketing

Many brand’s and companies now a days have a fan page on Facebook, where they will post updates in all different sorts to contact their consumers. It is thus important what aspects of these posts have the best result in addressing the followers. The effects are different in the effects on posts on both the number of likes and the number of comments.

The number of likes

To increase the number of likes certain things must be taken in to mind. At first, the higher the distinctness of a post the better it will be received, this can be done by for example colors. Besides medium interactive brand post such as a video is best to place. Posing a question will decrease the number of likes, this is probably because people will be triggered to react instead of like. The level of entertainment also has a negative effect on the amount of likes. This is mostly regarding the fact that entertainment posts are mostly unrelated to the brand. The longer a post is on the top of the page, the more likes it will generate. When comparing neutral and positive comments, the positive ones have a better influence on the number of likes. Additionally, when people are commenting positively on a post, this tends to raise the interest of others, this will also increase the amount of likes.

Thus conclusively, the number of likes will be increased when:

Higher vividness
Medium interactivity
Time it is on top of the page
Positive comments

The number of likes will be decreased when:

Asking a question
Posing an entertainment ad.

The number of comments

When a high number of comments are wanted, a high interactivity level is important, such as the asking of a question. As a result people want to answer it and the only place to do so is as a comment. Other interactivity features, or the level of distinctiveness, as well as the content of the post do not influence the number of comments. Posing a website link will even decrease the number of comments, since people will continue on the website instead of commenting on the post. As well as the result of the number of likes, the number of comments becomes higher when the post is on top of the page longer. Additionally, both negative and positive comments will increase the number of comments, since people will want to react on each other. Thus, negative comments are not always bad, since people might appreciate that they can also express themselves negatively, and be actively involved in a discussion.

Thus we may conclude that the following factors increase the number of comments: