Communication and marketing: The best textbooks summarized

Summaries and study assistance with Communication and marketing

Table of content

English:

  • Summary with the book: Principles of Marketing by Kotler and Armstrong - 18th edition
  • Summary with the book: The Psychology of Advertising by Fennis and Stroebe - 3rd edition
  • Summary with the book: Influence: Science and Practice by Cialdini - 5th edition
  • Summary with the book: Strategic Market Management by Aaker and McLoughlin - 1st edition
  • Summary with the book: Cross-Cultural Management by Thomas and Peterson - 4th edition
  • Summary with the book: Global Marketing van Hollensen
  • Summary with the book: Marketing Research, an applied approach by Malhotra
  • Summary with the book: Critical thinking: A concise guide by Bowell and Kemp - 4th edition
  • Summary with the book: Marketing Management with MyMarketingLab by Kotler and Keller - Global Edition

Dutch:

  • Communicatie en marketing: De beste studieboeken samengevat
Check summaries and supporting content in teasers:
Summaries per chapter with the 3rd edition of The Psychology of Advertising by Fennis & Stroebe

Summaries per chapter with the 3rd edition of The Psychology of Advertising by Fennis & Stroebe

Summaries per chapter with The Psychology of Advertising

Table of content

  • Chapter 1 - How is the stage of advertising prepared?
  • Chapter 2 - How is information from advertising acquired and processed by consumers?
  • Chapter 3 - What is the effect of advertising on memories of consumers?
  • Chapter 4 - How do consumers develop judgements and feelings about products?
  • Chapter 5 - When are consumers persuaded and are their attitudes changed?
  • Chapter 6 - In what ways does advertising influence buying behavior?
  • Chapter 7 - How is consumer compliance achieved without changing attitudes?
  • Chapter 8 - What does advertising in the new millennium look like?
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Summaries per chapter with the 5th edition of Influence: Science and Practice by Cialdini

Summaries per chapter with the 5th edition of Influence: Science and Practice by Cialdini

Summaries per chapter with Influence: Science and Practice

Table of content

  • What are weapons of influence? - Chapter 1
  • What is the rule of reciprocation? - Chapter 2
  • What role do commitment and consistency play? - Chapter 3
  • What is social proof? - Chapter 4
  • What role does likability play? - Chapter 5
  • What role does authority play? - Chapter 6
  • What role does scarcity play? - Chapter 7
  • What is instant influence? - Chapter 8
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Communicatie en marketing: De beste studieboeken samengevat

Communicatie en marketing: De beste studieboeken samengevat

Samenvattingen en studiehulp bij Communicatie en marketing

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Nederlands:

  • Mediastudies en mediawetenschappen: De beste studieboeken samengevat
  • Internationale communicatie en interculturele communicatie: De beste studieboeken samengevat
  • Communicatiewetenschappen en kennisoverdracht: De beste studieboeken samengevat
  • Marketing en verkoop: De beste studieboeken samengevat

Engels:

  • Communication and marketing: The best textbooks summarized
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The best textbooks summarized per field of study

The best textbooks summarized per field of study

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Communicatie en marketing: De beste studieboeken samengevat

Samenvattingen en studiehulp bij Communicatie en marketing

Inhoud

Nederlands:

  • Mediastudies en mediawetenschappen: De beste studieboeken samengevat
  • Internationale communicatie en interculturele communicatie: De beste studieboeken samengevat
  • Communicatiewetenschappen en kennisoverdracht: De beste studieboeken samengevat
  • Marketing en verkoop: De beste studieboeken samengevat

Engels:

  • Communication and marketing: The best textbooks summarized
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