Study guide with practice exams for Elective courses Psychology Bachelor 2 & 3 at Leiden University

MC-questions

Question 1

Fill in the blanks: Memory interference for advertisements and brands is mainly caused by ... and ...

1. similar products; different contexts
2. different products; similar contexts
3. different products; different contexts
4. similar products; similar contexts

Question 2

When you hear the slogan, “I’m lovin’ it”, you immediately think of McDonald’s. You remember that the McDonald’s logo is made up of two “golden arches”. What kind of memory are you retrieving?

1. Episodic memory
2. Semantic memory
3. Procedural memory
4. Brand memory

Question 3

Fear-arousing appeals are most effective when....

1. The threat is sufficiently attention-grabbing
2. There is a recommended action to address the threat
3. Individuals

MC-questions

Question 1

'Stimuli are selected for further processing on the basis of their physical characteristics' (Broadbent's filter theory). What kind of a theory of attention would this be an example of?

1. an early selection
2. an attenuation
3. a late selection
4. an action

Question 2

What can endogenous control of attention not be investigated by?

1. presenting cues that predict the likely location of the next target
2. presenting cues that predict the likely shape of the next target
3. presenting randomly chosen, irrelevant cues
4. keeping the location of targets constant

Question 3

A programmed action stopped in response to a stop signal would be considered:

These questions are based on former academic years.

Questions

Question 1: In her article, White discusses the effect of solo status on performance. What is solo status?

a. An individual who was hired because of his or her social category membership

b. An individual with token status

c. An individual who is the only one of his or her social category in a group

d. An employee of minority status

Question 2: Schmitt and colleagues discuss reasons why individuals do not always notice unequal treatment. Which of the following is not correct?

a. Individuals often do not notice unequal treatment because they need to believe that the world is just

b. Individuals often do not notice unequal treatment because they have a need