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Normative social influence describes the pressure to conform to the beliefs, attitudes, and behaviors of a group in order to gain acceptance and avoid rejection. It's a powerful force that shapes our actions and decisions, often without us even realizing it.
Imagine you're at a restaurant with a group of friends. Everyone else orders a new and trendy dish. Even if you're unsure about it, you might feel pressured to order the same dish to fit in and avoid seeming picky or different. This is an example of normative social influence guiding your behavior.
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Je vertrek voorbereiden of je verzekering afsluiten bij studie, stage of onderzoek in het buitenland
Study or work abroad? check your insurance options with The JoHo Foundation
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