Study guide with lecture notes for Psychology of Advertising at Leiden University

Lecture notes wih Psychology of Advertising at Leiden University

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    • Lecture notes with Psychology of Advertising - 2017/2018
    • Lecture notes with Psychology of Advertising - 2015/2016
    • College-aantekeningen bij Psychology of Advertising - 2015/2016
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    Lecture notes with Psychology of Advertising at Leiden University - 2017/2018

    Lecture notes with Psychology of Advertising at Leiden University - 2017/2018


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    Week 1

    What are the changes in the lectures?

    • In this course the focus lies on the persuasion function: forming, strengthening or changing attitudes through advertising.
    • In this lecture the four stages of processing advertising are explained and for each stage there are different models and stimuli. The nowadays way of advertising is more effective, because influencing emotions works better than having to process all the information.
    • ABC effect stands for affect, behaviour and cognition.
    • Perceptual fluency: the things that are, for example, are easier to read feel more flued.
    .........Read more
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    Lecture notes with Psychology of Advertising at Leiden University - 2015/2016

    Lecture notes with Psychology of Advertising at Leiden University - 2015/2016


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    Lecture 1: Psychology of Advertising: setting the stage

    The door in the face technique: making unreasonable requests so the actual question you want people to say yes to doesn’t same that unreasonable. It seems as if both parties are compromising, while that’s not true. People say yes eventually because of reciprocity.

    Advertisings send and people receive. Advertising means.........Read more

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    College-aantekeningen bij Psychology of Advertising aan de Universiteit Leiden - 2015/2016

    College-aantekeningen bij Psychology of Advertising aan de Universiteit Leiden - 2015/2016


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    Hoorcollege 1: Setting the stage

    Door in the face techniek: dit houdt in dat door een vraag te stellen waar met geen mogelijkheid ja op wordt gezegd, er ja wordt gezegd op een kleinere vraag. Zo lijken beide partijen een compromis te maken door reciprociteit, terwijl dit eigenlijk niet zo is.

    Reclame zendt en klanten ontvangen. Reclame maken houdt in dat er betaalde.........Read more

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    Study guide with lecture notes for Elective courses Psychology Bachelor 2 & 3 at Leiden University

    Lecture notes with Elective courses Psychology Bachelor 2 & 3 at Leiden University

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    Supporting content: 
    Study guide with lecture notes for Cross-cultural Psychology of Health and Illness at Leiden University
    Study guide with lecture notes for Psychology of Advertising at Leiden University
    College-aantekeningen bij Artificial Intelligence and Neurocognition aan de Universiteit Leiden - 2014/2015
    College-aantekeningen bij Artificial Intelligence and Neurocognition aan de Universiteit Leiden - 2012/2013
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    College-aantekeningen bij Psychological Consequences Child Abuse aan de Universiteit Leiden - 2015/2016
    College-aantekeningen bij Attention: Theory and Practice aan de Universiteit Leiden - 2014/2015
    College-aantekeningen bij Culture and Diversity at Work aan de Universiteit Leiden - 2013/2014
    College-aantekeningen bij Culture and Diversity at Work aan de Universiteit Leiden - 2012/2013
    College-aantekeningen bij Emotion and Cognition aan de Universiteit Leiden - 2012/2013
    Lecture notes with Pharmacological and Biological Approaches to Clinical and Health Psychology at Leiden University
    College-aantekeningen bij Pharmacological and Biological Approaches to Clinical and Health Psychology aan de Universiteit Leiden
    College-aantekeningen bij Psychotherapy: Theory, Research and Practice aan de Universiteit Leiden - 2016/2017
    Lecture notes with Sexology at Leiden University
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    Lecture notes with The Adolescent Brain at Leiden University - 2015/2016
    College-aantekeningen bij The Adolescent Brain aan de Universiteit Leiden - 2015/2016
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