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Waag jij binnenkort de sprong naar het buitenland? Verzeker jezelf van een goede ervaring met de JoHo Special ISIS verzekering
Cognitive dissonance theory, proposed by Leon Festinger in 1957, explains the mental discomfort we experience when holding two contradictory beliefs, attitudes, or behaviors. This dissonance motivates us to change something to achieve consistency and reduce the discomfort.
Imagine someone who smokes cigarettes, despite knowing the health risks. This creates cognitive dissonance because their behavior contradicts their desire for good health. To reduce this discomfort, they might try to justify their smoking (e.g., "Everyone dies anyway"), consider quitting (changing behavior), or downplay the health risks (minimizing importance).
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Waag jij binnenkort de sprong naar het buitenland? Verzeker jezelf van een goede ervaring met de JoHo Special ISIS verzekering
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