Lecture 2: Attitudes
Lecture 2 this year was lecture 3 last year. This lecture is all about attitudes, what the are, how they are formed and what influence it has on our behaviour.
Additions to the sheet notes:
- This part is not mentioned in the lecture: Haddock researched attitudes about Tony Blair, like attitudes about BMW verses Mercedes. These had the same results, except for the fact that people assume that there must not be that many negative attributes, only when an attitude is weak or ambivalent beforehand.
- Not only music, but scent can unconsciously influence behaviour such as being in the store longer, having a good feeling, and buying behaviour.
Important for the exam:
- What you need to know for the exam about attitudes: Definitions, characteristics, how they are formed, functions and the predictors/consequences of attitude strength.
Not in the book:
- Study from Morales et al., 2007 not mentioned in the book (implicit attitude: cookies and sanitary napkins)
- study from Priester et al., 2004 not mentioned in the book (attitude strength)
- study from Dardis et al., 2015 (game performance and brand attitude)
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