Lecture notes with Psychology of Advertising at Leiden University - 2015/2016
- Lecture 1: Psychology of Advertising: setting the stage
- Lecture 2: How advertising affects consumer memory
- Lecture 3: Advertising and Attitudes
- Lecture 4: How it really works
- Lecture 5: Advertising and Attitude Change
- Lecture 6: How advertising influences buying behavior
- Lecture 7: Advertising and Social Influence
- Source
Lecture 1: Psychology of Advertising: setting the stage
The door in the face technique: making unreasonable requests so the actual question you want people to say yes to doesn’t same that unreasonable. It seems as if both parties are compromising, while that’s not true. People say yes eventually because of reciprocity.
Advertisings send and people receive. Advertising means.........Read more
Thanks! Roos Heeringa contributed on 14-01-2021 13:56
Hey Naomi!
Very chill that you are posting updates to the sheet notes from the previous year!! Very helpful! I take it these are all the relevant sheet notes to the lectures?
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