Studiegids voor samenvattingen bij Cultural Psychology van Heine
Studiegids met samenvattingen en studiehulp voor:
- Boektitel: Cultural Psychology
- Auteur: Heine
- Druk: 4e druk, 3e druk en 2e druk
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Assortment Pointer for summaries with Psychology Electives Block 1 - LU Leiden
Assortment Pointer for summaries with Psychology Elective courses Block 1 - LU Leiden 2024-2025
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- Block 1 - Summaries with the course: Cross-cultural Psychology of Health and Illness
- Block 1 - Summaries with the course: Psychology of Advertising
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Block 1 - Summaries with the course: Cross-cultural Psychology of Health and Illness
Summary and ExamTests with the book Cultural Psychology by Heine – 4th edition
Block 1 - Summaries with the course: Psychology of Advertising
Summary with the book The Psychology of Advertising by Fennis and Stroebe – 3rd edition
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Studiegids voor samenvattingen bij Cultural Psychology van Heine
Study Guide for summaries with Cultural Psychology by Heine
Study Guide for summaries with Cultural Psychology by Heine
Study Guide with summaries and study assistance for:
- Book title: Cultural Psychology
- Author: Heine
- Edition: 4th edition and 3rd edition
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- 373 reads
Study Guide for summaries with The Psychology of Advertising by Fennis and Stroebe
Study Guide for summaries with The Psychology of Advertising by Fennis and Stroebe
Study Guide with summaries and study assistance for:
- Book title: The Psychology of Advertising
- Authors: Fennis and Stroebe
- Edition: 3rd edition, 2nd edition and 1st edition
About The Psychology of Advertising
- In today's media-saturated world, advertising stands as a ubiquitous force, shaping our perceptions, influencing our choices, and subtly guiding our decisions. While the effectiveness of advertising has long been recognized, its underlying psychological mechanisms remain a source of fascination and investigation within the realm of consumer behavior research.
- The Psychology of Advertising by Fennis and Stroebe presents a comprehensive and scholarly exploration of the psychological principles that underpin effective advertising and its impact on consumer behavior. This academic work meticulously examines the various ways in which advertisers manipulate our thoughts, emotions, and behaviors to influence our purchasing decisions.
Unveiling the Mechanisms of Attention Capture and Persuasion
- The authors delve into the intricacies of attention capture and maintenance, revealing how advertisers employ captivating narratives, intriguing visuals, and catchy slogans to grab our attention in a cluttered media landscape and maintain it throughout the advertising message. They scrutinize the psychological mechanisms that influence our beliefs, attitudes, and intentions to purchase, from the power of social proof to the effectiveness of fear appeals.
Exploring the Role of Emotions in Advertising Persuasion
- Fennis and Stroebe shed light on the profound impact of emotions in advertising, demonstrating how advertisers masterfully employ a range of emotional appeals to create a connection with their brand and influence consumer choices. From fear-based tactics that prey on our insecurities to aspirational appeals that promise us a better life, advertisers tap into our emotional desires to make us more susceptible to their influence.
Deciphering the Art of Memory Encoding and Retrieval
- The authors delve into the intricacies of memory encoding and retrieval, illuminating how advertising information is stored and recalled in our minds, influencing our future purchasing decisions. They meticulously examine how familiarity, repetition, and vividness play a crucial role in brand recall and consumer recognition.
Unraveling the Psychology of Social Influence in Advertising
- Fennis and Stroebe shed light on the sophisticated strategies employed by advertisers to harness social norms, peer pressure, and group dynamics to enhance their marketing efforts. They scrutinize how celebrity endorsements, testimonials, and social proof influence our perceptions and purchasing decisions, revealing the underlying psychological processes at play.
Navigating the Complexities of Consumer Decision-Making
- The authors embark on a comprehensive examination of the factors that influence our consumer decision-making processes. They delve into the interplay of cognitive, affective, and social factors that shape our perceptions of products and brands, ultimately guiding our purchasing decisions.
Empowering Critical Thinking and Informed Consumer Choices
- Fennis and Stroebe emphasize the significance of critical thinking in navigating the world of advertising. They provide students with the tools to recognize the psychological cues used by advertisers and evaluate their persuasiveness, empowering them to make informed decisions about the products and services they choose to buy.
A Scholarly Guide for Students of All Levels
- Whether you are an aspiring marketing professional, a budding psychologist, or simply curious about the power of persuasion in advertising, The Psychology of Advertising stands as an essential academic resource. This comprehensive and insightful work will provide you with the knowledge and critical thinking skills to make informed choices as a consumer and contribute to a more discerning and empowered society.
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Labyrint Course Pointer with study material and exam info for Psychology Electives at University of Leiden - 2024-2025
Labyrint Course Pointer with study material and exam info for Psychology Electives at University of Leiden - 2024-2025
Study material and exam info for blocks 1 - 4
BLOCK 1
Cross-cultural Psychology of Health and Illness
- Study material:
- Cultural psychology by Heine, 4th edition
- Articles via Brightspace
- week 1: ch 1,4
- week 2: ch 8,13
- week 3: ch 6
- de Graaff, F. M., Mistiaen, P., Devillé, W.L.J.M. & Francke, A.L. (2012). Perspectives on care and communication involving incurably ill Turkish and Moroccan patients, relatives and professionals: a systematic literature review. BMC Palliative Care, 11:17
- Mori et al. (2019). Explicit prognostic disclosure to Asian women with breast cancer: A randomized scripted video-vignette study (J-SUPPORT1601). Cancer 125(19), 3320-3329
- week 4: ch 9
- Franzen, S., van den Berg, E., Bossenbroek, W., Kranenburg, J., Scheffers, E. A., van Hout, M., ... Papma, J. M. (2022). Neuropsychological assessment in the multicultural memory clinic: Development and feasibility of the TULIPA battery. The Clinical Neuropsychologist, 37(1), 60–80.
- Kiadarbandsari, A., Lemalu, M. T., Wilson, S., & Fa'alau, F. (2024). Dementia among Minority Populations: A Scoping Review of Meaning, Language, and Translation. Dementia and geriatric cognitive disorders, 53(4), 217–228.
- week 5: ch 5,7
- Williams, D. R., Lawrence, J. A., & Davis, B. A. (2019). Racism and health: evidence and needed research. Annual Review of Public Health, 40, 105-125.
- Bourabain, D., & Verhaeghe, P. P. (2020). The Conceptualization of Everyday Racism in Research on the Mental and Physical Health of Ethnic and Racial Groups: a Systematic Review. Journal of Racial and Ethnic Health Disparities, 1-13.
- week 6: ch 10,14
- About the exam: The final grade is a weighted average of the exam with multiple choice (70%) and open questions (30%)
- Examdates: 24 October 2024 + 21 January 2025 (resit)
Psychology of Advertising
- Study material: The Psychology of Advertising by Fennis & Stroebe, 3rd edition
- About the exam: The final grade is a weighted average of the exam with multiple choice (80%) and open questions (20%)
- Examdates: 24 October 2024 + 23 January 2025 (resit)
BLOCK 2
Artificial Intelligence
- Study material: articles
- About the exam: The final grade is based on the final exam with open questions
- Examdates: 19 December 2024 + 30 January 2025 (resit)
Psychological and Neurobiological Consequences of Child Abuse
- Study material:
- articles
- The boy who was raised as a dog by Perry a.o., 2nd edition
- About the exam: The final grade is based on the final exam
- Examdates: 20 December 2024 + 31 January 2025 (resit)
BLOCK 3
Attention: Theory and Practice
- Study material:
- Attention: selection and control in human information processing by Proctor, 1st edition
- Ruit, M. van de & Ghosh, A. (2022). "Can you hear me now? Momentary increase in smartphone usage enhances neural processing of task-irrelevant sound tones", in: Neuroimage: Reports, Vol. 2, Issue 4. https://doi.org/10.1016/j.ynirp.2022.100131
- About the exam: The final grade is a weighted average of the final exam with multiple-choice questions (70%) and essay questions (30%)
- Examdates: 27 March 2025 + 16 June 2025 (resit)
Culture and Diversity at Work
- Study material: articles
- About the exam: The final grade is a weighted average of the final exam with multiple-choice questions (70%) and essay questions (30%)
- Examdates: 28 March 2025 + 18 June 2025 (resit)
Emotion and Cognition
- Study material:
- Emotion Science by Fox, 1st edition
- Articles
- About the exam: The final grade is a weighted average of the final exam with multiple-choice questions (70%) and essay questions (30%)
- Examdates: 26 March 2025 + 20 June 2025 (resit)
Pharmacological and Biological Approaches to Clinical and Health Psychology
- Study material:
- Psychopharmacology by Ettinger, 3rd edition
- Articles
- About the exam: The final grade is based on the final exam with closed and open questions
- Examdates: 26 March 2025 + 17 June 2025 (resit)
Sexology
- Study material: To be announced
- About the exam: The final grade is a weighted average of the final exam with multiple-choice questions (60%) and essay questions (40%)
- Examdates: 24 March 2025 + 17 June 2025 (resit)
BLOCK 4
- More info follows
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- 429 reads
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