MC-questions
Question 1
Fill in the blanks: Memory interference for advertisements and brands is mainly caused by ... and ...
- similar products; different contexts
- different products; similar contexts
- different products; different contexts
- similar products; similar contexts
Question 2
When you hear the slogan, “I’m lovin’ it”, you immediately think of McDonald’s. You remember that the McDonald’s logo is made up of two “golden arches”. What kind of memory are you retrieving?
- Episodic memory
- Semantic memory
- Procedural memory
- Brand memory
Question 3
Fear-arousing appeals are most effective when....
- The threat is sufficiently attention-grabbing
- There is a recommended action to address the threat
- Individuals perceive the threat as highly likely to occur
- Individuals are primed with an approach-oriented goal
Question 4
Both the information processing model of McGuire (1968) and the Cognitive Response Model (Greenwald, 1968) have a problem that the Elaboration Likelihood Model (Petty & Cacioppo, 1986) and Heuristic Systematic Model (Chaiken, 1980) solve. What is that problem?
- That peripheral/heuristic processing is required for behavior change
- That cognition is centrally important for behavior change
- That central/systematic processing is required for behavior change
- That affect is centrally important for behavior change
Question 5
When product information in advertising is congruent with one’s self-schema:
- Persuasion depends on strong arguments
- This motivates the consumer to process information more fully
- Answers a. and b. are both true
- Answers a. and b. are both untrue
Question 6
Which of the following statements is true about explicit and implicit attitudes?
- Attitudes revealed with an explicit measure and attitudes revealed with an implicit measure can sometimes differ
- Implicit attitudes can influence an individual’s actions outside of conscious control
- Implicit attitudes can be seen as your true attitudes
- Both a. and b. are true
Question 7
Dove | ||
I will never reach the standard of a super model | ↔ | I feel beautiful |
↓ | ||
Real beauty |
Of which principle of Power Brands is the above schema an example?
- Principle of massclusivity
- Principle of incompatible worlds
- Principle of conflict
- Principle of the magical mission
Question 8
Using nice scents during a demonstration of a new product, is an example of
- Affect-as-information
- Evaluative conditioning
- Fluency
- Familiarity effect
Question 9
Imagine that, as an advertiser, you want to broadcast a commercial for Nike on Times Square in New York. What are, according to Fennis and Stroebe (2016), three potential ways to draw involuntary attention of consumers?
- By using attractive, similar, or famous endorsers
- By using colors, music, or familiar stimuli
- By using humor, easy-to-read text, or sounds
- By using salient, vivid, or novel stimuli
Question 10
According to Cees Wijnnobel, what are the three ingredients for an effective advertising campaign?
- Impact, Attractiveness, and Mental availability
- Impact, Growth, and Relevance
- Impact, Relevance, and Credibility
- Attractiveness, Mental availability, and Relevance
Open questions
Imagine that you want to investigate people’s implicit attitudes towards Levi's by using an Implicit Association Test (IAT).
Question 1
How does the IAT work in general?
Question 2
How would you apply this method to answer your research question?
Question 3
What outcome would you expect if people have positive implicit attitudes about Levi's?
Answer indication MC-questions
- D
- B
- B
- C
- C
- D
- C
- B
- D
- C
Answer indication Open questions
Question 1
The IAT uses reaction times to assess people’s implicit attitudes. It assesses the strength of an association between two concepts with positive and negative evaluations. The speed with which people associate a specific concept with either a positive or negative evaluation indicates their implicit attitude towards this concept.
Question 2
Participants are presented with words on a computer screen that fall into four categories: Levi's related words, words related to another store, positive words and negative words. In the first trial, participants are required to press a key (e.g., Z) when a presented word is a Levi's related word or a positive word, and to press another key (e.g., M) when a presented word is a word related to another store or a negative word. In a second trial the task is reversed (Levi's with negative and other store with positive).The computer records the response latencies for each of the categorizations.
Question 3
If participants have a positive attitude towards Levi's, response times will be shorter when Levi's related words share the same key with positive words than with negative words.
Study guide with practice exams for Elective courses Psychology Bachelor 2 & 3 at Leiden University
Practice exams with Elective courses Psychology Bachelor 2 & 3 at Leiden University
Table of content
- Practice exams for Cross-cultural Psychology of Health and Illness
- ExamTests with Psychology of Advertising - 2018/2019
- TentamenTests bij Artificial Intelligence and Neurocognition
- ExamTests with Attention: Theory and Practice
- TentamenTickets bij Culture and Diversity at Work
- ExamTests with Culture and Diversity at Work
- Practice exams for Psychotherapy: Theory, Research and Practice
- 1 of 1391
- next ›
JoHo can really use your help! Check out the various student jobs here that match your studies, improve your competencies, strengthen your CV and contribute to a more tolerant world
Online access to all summaries, study notes en practice exams
- Check out: Register with JoHo WorldSupporter: starting page (EN)
- Check out: Aanmelden bij JoHo WorldSupporter - startpagina (NL)
How and why would you use WorldSupporter.org for your summaries and study assistance?
- For free use of many of the summaries and study aids provided or collected by your fellow students.
- For free use of many of the lecture and study group notes, exam questions and practice questions.
- For use of all exclusive summaries and study assistance for those who are member with JoHo WorldSupporter with online access
- For compiling your own materials and contributions with relevant study help
- For sharing and finding relevant and interesting summaries, documents, notes, blogs, tips, videos, discussions, activities, recipes, side jobs and more.
Using and finding summaries, study notes en practice exams on JoHo WorldSupporter
There are several ways to navigate the large amount of summaries, study notes en practice exams on JoHo WorldSupporter.
- Use the menu above every page to go to one of the main starting pages
- Starting pages: for some fields of study and some university curricula editors have created (start) magazines where customised selections of summaries are put together to smoothen navigation. When you have found a magazine of your likings, add that page to your favorites so you can easily go to that starting point directly from your profile during future visits. Below you will find some start magazines per field of study
- Use the topics and taxonomy terms
- The topics and taxonomy of the study and working fields gives you insight in the amount of summaries that are tagged by authors on specific subjects. This type of navigation can help find summaries that you could have missed when just using the search tools. Tags are organised per field of study and per study institution. Note: not all content is tagged thoroughly, so when this approach doesn't give the results you were looking for, please check the search tool as back up
- Check or follow your (study) organizations:
- by checking or using your study organizations you are likely to discover all relevant study materials.
- this option is only available trough partner organizations
- Check or follow authors or other WorldSupporters
- by following individual users, authors you are likely to discover more relevant study materials.
- Use the Search tools
- 'Quick & Easy'- not very elegant but the fastest way to find a specific summary of a book or study assistance with a specific course or subject.
- The search tool is also available at the bottom of most pages
Do you want to share your summaries with JoHo WorldSupporter and its visitors?
- Check out: Why and how to add a WorldSupporter contributions
- JoHo members: JoHo WorldSupporter members can share content directly and have access to all content: Join JoHo and become a JoHo member
- Non-members: When you are not a member you do not have full access, but if you want to share your own content with others you can fill out the contact form
Quicklinks to fields of study for summaries and study assistance
Field of study
- All studies for summaries, study assistance and working fields
- Communication & Media sciences
- Corporate & Organizational Sciences
- Cultural Studies & Humanities
- Economy & Economical sciences
- Education & Pedagogic Sciences
- Health & Medical Sciences
- IT & Exact sciences
- Law & Justice
- Nature & Environmental Sciences
- Psychology & Behavioral Sciences
- Public Administration & Social Sciences
- Science & Research
- Technical Sciences
Add new contribution