Social neuroscience is a combination of sociology, psychology and neuroscience.
The social brain is non-modular: social behavior is the result of a network.
Evolution of social (and non-social) behavior:
- Bigger brains lead to changes in both social and non-social intelligence
- Alternative (social intelligence hypothesis): social pressure to outwit peers may lead to increased intelligence in social and non-social domains.
Triune brain model: the human brain is an accumulation of brain regions that can be roughly divided in three phylogenetic stages:
- The reptilian brain (sub-cortex)
- Action-reaction machinery
- The mammalian brain (limbic system)
- Emotionality: behavioral flexibility
- The primate brain (neo-cortex)
- Rationality: the behavioral control

Sometimes a part of our behavior is still driven by similar brain mechanisms.
Reptilian brain: quite modular. Consists of small nuclei with distinct (non)social roles.
Mammalian brain: module-like. Amygdala/insula – fear/disgust
The primate brain: non-modular. But: mirror neurons.
Mirror neurons: neurons that respond to both self-behavior and other-behavior. Thought to serve observational learning. Are not tightly localized to one region.
Conclusion: the social brain might be a mixed mode of modularity.
Psychological methods in which we can measure behavioral and cognitive measures
Subjective measures
- Emotional experience (interview or POMS)
- Personality questionaires (e.g. STAI/STAS)
- Use it for:
- Control variable
- Correlation with other measure
- To compare different studies
Observational measures
- What will the participant do?
- But also eye tracking
Performance measures
- Speed and accuracy
- IQ tests
- Recognition tests
- Selective attention
Phychophysiology --> controlled by the brain through the spinal cord. ((Para)sympathetic nervous systems).
Physiological methods
- Skin conductance (sweat gland activity)
- Heart rate, respiration (preparation for fight/flight
- Electromyography (EMG; muscle activity)
Skin conductance (SCR)
- You measure sweat gland activity
- Peak between 1-5s
Heart rate
- Deceleration: preparing for danger
- Acceleration: active escape or attack
- Heart rate variability (HRV)
- More variability = rest = parasympathetic
- Less = concentration, enhanced attention = sympathetic
Electromyography (EMG)
- Measures potential between pairs of close elektrodes
- Muscle activity
- Application:
- Mimicking facial expressions (affective empathy)
- Startle potentiation
Brain imaging methods
- Electrophysiology
- Single-cell recordings
- Electroencephalography (EEG)
- Possible to the column-like organization of the cortex (therefore also limited to the cortex)
- Frequency bands approach
- Delta-waves (1-4 Hz): motivational system (bottom-up drive)
- Beta-waves (12-30 Hz): cortex: top-down modulation
- Event-related potentials approach: EEG signal that is averaged over many trials. The resulting ERP is a series of positive and negatieve peaks.
- Tells you something about location, amplitude, and timing in response to the event
- Advantage: has an excellent temporal resolution
Disadvantage: poor spatial resolution (derived from multiple
sources in the brain)
- Structural imaging
Magnetic resonance imaging
- Relies on alignment of water molecules, aligned in a strong magnet
The strength of the realignment signal is different for different types of tissue. So you can tell the tissue type and structure.
Diffusion tensor imaging (DTI)
- Used to map the white matter microstructure
- You measure the communication bundles of the brain
- Uses the diffusion of water molecules
- You emit a radio signal and then measure the direction of the realignment of the water molecules. The directions are more limited in myelinated areas than in grey matter.
- Is also MRI, but from multiple angles and time-points
- Functional imaging
Functional MRI
- Relies on the hemodynamic method: neural activity consumes oxygen, thus needs blood.
- Measures blood oxygenation
- Oxygen slows re-alignment of water molecules
- Non-invasive (unlike PET)
- A region is active if it shows a greater response in one condition RELATIVE to another
- Good spatial resolution! Voxel-size can be as low as 1 mm3. But bad temporal resolution because of the hemodynamic response function (BOLD response): the signal is a few seconds late.
- Lesion methods
Reversed engineering: infer the function of a region by removing it and measuring the effect on the rest of the system
Human models:
- Accidents
- Stroke
- Lobectomy
- Genetic disorders
TMS
- Coil --> the magnetic field will evoke action potentials in the brain
- Will disrupt the cognitive function
- Advantage: the fake lesion is focal, but no deep brain regions. It’s reversible and moveable. You can investigate the time-course of cognition
- Disadvantages: there is not a good placebo condition. Solutions (partly):
- Different time windows act as control conditions
- Different spatial locations act as control conditions
- Different task used as control
- Different stimuli used as a control

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