Sheet notes 4 - Psychology of Advertising - UL

Lecture 4: How it really works.

Additions to the sheet notes:

  • David Ogivly: a good campaign comes out of good research.
  • Bill Bernbach: Logic and over-analysis can immobilize and sterilize an idea. It's like love the more you analyze it, the faster it disappears.
  • The three secret ingrediants of a great campaing Im-Re-Gel: impact, relevance, Geloofwaardig (credibility).
  • Three qualities to become a succefull advertiser: curiosity, stamina, upside down thinking

Important for the exam:

  • Massclusivity: light buyers are more important than heavy buyers. The lecturer said that it was a good idea to make an exam question about this.

Image

Access: 
Public

Image

Image

 

 

Contributions: posts

Help other WorldSupporters with additions, improvements and tips

Image

Spotlight: topics

Check the related and most recent topics and summaries:
Activities abroad, study fields and working areas:
WorldSupporter and development goals:
Institutions, jobs and organizations:

Image

Check how to use summaries on WorldSupporter.org
Submenu: Summaries & Activities
Follow the author: NaomiW
Work for WorldSupporter

Image

JoHo can really use your help!  Check out the various student jobs here that match your studies, improve your competencies, strengthen your CV and contribute to a more tolerant world

Working for JoHo as a student in Leyden

Parttime werken voor JoHo

Statistics
Search a summary, study help or student organization