Lecture 4: How it really works.
Additions to the sheet notes:
- David Ogivly: a good campaign comes out of good research.
- Bill Bernbach: Logic and over-analysis can immobilize and sterilize an idea. It's like love the more you analyze it, the faster it disappears.
- The three secret ingrediants of a great campaing Im-Re-Gel: impact, relevance, Geloofwaardig (credibility).
- Three qualities to become a succefull advertiser: curiosity, stamina, upside down thinking
Important for the exam:
- Massclusivity: light buyers are more important than heavy buyers. The lecturer said that it was a good idea to make an exam question about this.
Access:
Public
Click & Go to more related summaries or chapters
Join WorldSupporter!
Join with a free account for more service, or become a member for full access to exclusives and extra support of WorldSupporter >>
Check more of topic:
Going abroad?
Contributions: posts
Help other WorldSupporters with additions, improvements and tips
Spotlight: topics
Check the related and most recent topics and summaries:
Activities abroad, study fields and working areas:
WorldSupporter and development goals:
Institutions, jobs and organizations:
Check how to use summaries on WorldSupporter.org
Online access to all summaries, study notes en practice exams
- Check out: Register with JoHo WorldSupporter: starting page (EN)
- Check out: Aanmelden bij JoHo WorldSupporter - startpagina (NL)
How and why use WorldSupporter.org for your summaries and study assistance?
- For free use of many of the summaries and study aids provided or collected by your fellow students.
- For free use of many of the lecture and study group notes, exam questions and practice questions.
- For use of all exclusive summaries and study assistance for those who are member with JoHo WorldSupporter with online access
- For compiling your own materials and contributions with relevant study help
- For sharing and finding relevant and interesting summaries, documents, notes, blogs, tips, videos, discussions, activities, recipes, side jobs and more.
Using and finding summaries, notes and practice exams on JoHo WorldSupporter
There are several ways to navigate the large amount of summaries, study notes en practice exams on JoHo WorldSupporter.
- Use the summaries home pages for your study or field of study
- Use the check and search pages for summaries and study aids by field of study, subject or faculty
- Use and follow your (study) organization
- by using your own student organization as a starting point, and continuing to follow it, easily discover which study materials are relevant to you
- this option is only available through partner organizations
- Check or follow authors or other WorldSupporters
- Use the menu above each page to go to the main theme pages for summaries
- Theme pages can be found for international studies as well as Dutch studies
Do you want to share your summaries with JoHo WorldSupporter and its visitors?
- Check out: Why and how to add a WorldSupporter contributions
- JoHo members: JoHo WorldSupporter members can share content directly and have access to all content: Join JoHo and become a JoHo member
- Non-members: When you are not a member you do not have full access, but if you want to share your own content with others you can fill out the contact form
Quicklinks to fields of study for summaries and study assistance
Main summaries home pages:
- Business organization and economics - Communication and marketing -International relations and international organizations - IT, logistics and technology - Law and administration - Leisure, sports and tourism - Medicine and healthcare - Pedagogy and educational science - Psychology and behavioral sciences - Society, culture and arts - Statistics and research
- Summaries: the best textbooks summarized per field of study
- Summaries: the best scientific articles summarized per field of study
- Summaries: the best definitions, descriptions and lists of terms per field of study
- Exams: home page for exams, exam tips and study tips
Main study fields:
Business organization and economics, Communication & Marketing, Education & Pedagogic Sciences, International Relations and Politics, IT and Technology, Law & Administration, Medicine & Health Care, Nature & Environmental Sciences, Psychology and behavioral sciences, Science and academic Research, Society & Culture, Tourisme & Sports
Main study fields NL:
- Studies: Bedrijfskunde en economie, communicatie en marketing, geneeskunde en gezondheidszorg, internationale studies en betrekkingen, IT, Logistiek en technologie, maatschappij, cultuur en sociale studies, pedagogiek en onderwijskunde, rechten en bestuurskunde, statistiek, onderzoeksmethoden en SPSS
- Studie instellingen: Maatschappij: ISW in Utrecht - Pedagogiek: Groningen, Leiden , Utrecht - Psychologie: Amsterdam, Leiden, Nijmegen, Twente, Utrecht - Recht: Arresten en jurisprudentie, Groningen, Leiden
Submenu: Summaries & Activities
- All activities around and abroad
- Adventurous and sporting activities abroad
- All preparation for successful travel and stay abroad
- Arrange accommodation abroad
- Arranging transport abroad and buying tickets
- Backpacking and travel abroad
- Conserving nature, animal care and protecting wildlife
- Cooking international recipes and tasting local food abroad
- Developing skills and dealing with emotions
- Doing a traineeship or internship abroad
- Emigrate, leave or live abroad
- Experience countries, cultures and tours abroad
- Attending events, festivals and local celebrations
- Films, filming and making pictures around the world
- Go out, enjoy the nightlife and have a drink abroad
- Making and listening to music around the world
- Reading around the world and writing abroad
- Shopping and recycling around the world
- Taking a day trip or tour abroad
- Visiting temples, churches and historical sites
- Get advice or coaching
- Get involved and help another person and your environment
- Insuring and taking care abroad
- Learning a language and take a course abroad
- Remigrating and returning from abroad
- Study abroad and doing research abroad
- Taking a gap year, intermediate period or sabbatical abroad
- Teaching English and teaching abroad
- Volunteer abroad and around
- Work abroad and finding jobs
- Work abroad as digital nomad and remote working
- Work abroad as expat
- All areas for summaries, study and work
- Business organization and economics
- Communication and Marketing
- IT, Logistics and Technology
- Biomedical Technology and Biological engineering
- Chemical Engineering & Chemistry
- Computer Science and Hardware development
- Construction and civil engineering
- Earth sciences and Geology
- Electrical engineering and Communication technology
- Industrial engineering and Supply chain engineering
- Mathematics & Applied Mathematics
- Mechanical Engineering and Product Design
- Webdevelopment and Software development
- International relations and international studies
- Law and administration
- Constitutional law, state law and public administration
- Corporate and business law and legal entities
- Criminal Law and criminal procedure
- European Law and European Union
- Family law, inheretence law and notarial law
- General Law and Law Introduction
- Human rights and fundamental rights
- IT law and intellectual property
- International Law
- Jurisprudence and Case Law
- Labor law and social Law
- Legal Philosophy and History of Law
- Politics and Democracy
- Private, civil and property law
- Public administration and public policy
- Tax law and Fiscal Law
- Leisure, Tourism & Sports
- Medicine & Health Care
- Cardiology
- Dermatology and Allergy
- Ear, Nose and Throat and Vision
- Everyday medical complaints and preventive care
- Healthcare education and Nursing
- Immunology and Infection
- Internal Medicine and Diagnosis
- Medical ethics and health Law
- Neurology and Brains
- Obstetrics and Gynecology
- Oncology and Tumor
- Orthopedics and Sports medicine
- Pediatrics and Child Health
- Pharmacology and Medication
- Physiotherapy and Revalidation
- Psychiatry and Mental disorder
- Pulmonology
- Surgery and Injury
- Tropical medicine and Travel medicine
- Nature and environmental sciences
- Pedagogy and educational science
- Child abuse an child protective services
- Clinical pedagogics and orthopedagogy
- Early childhood education and Elementary education
- Education sciences and Teaching methods
- General pedagogics and history of pedagogy
- Pedagogical skills and Effective education
- Social pedagogics and Social pedagogical assistance
- Upbringing and family pedagogics
- Psychology and behavioral sciences
- Applied psychology and Psychological skills
- Biopsychology and neuropsychology
- Clinical and health psychology
- Cognitive psychology and the mind
- Criminology and criminal behavior
- Developmental psychology and child psychology
- General Psychology and Introduction to psychology
- Labor psychology and organizational psychology
- Personality psychology and human development
- Positive psychology and Personal well being
- Psychodiagnostics and Psychological counceling
- Psychopathology and abnormal behavior
- Psychopharmacology
- Sexology and Sexuality
- Social psychology and social relations
- Research, science and statistics
- Society, Culture & Arts
- Alle samenvattingen en activiteiten (NL)
- Alle activiteiten in buitenland
- Balans en voldoening vinden bij studie, werk en prive leven
- Documenten en visum regelen voor het buitenland
- Emigratie- en expatverzekeringen afsluiten
- Emigreren en vertrekken naar het buitenland
- Gap year, sabbatical of tussenjaar nemen
- Gezond en veilig in het buitenland
- Inpakken en meenemen op reis
- Lesgeven en werken met kinderen in het buitenland
- Natuur beschermen en dieren spotten en verzorgen
- Reisverzekeringen afsluiten
- Reizen en backpacken
- Stage lopen in het buitenland
- Studeren in het buitenland
- Talen leren en taalcursus doen in het buitenland
- Vrijwilligerswerk doen in het buitenland
- Wereldreis en lange reis maken
- Werken als digital nomad en working nomad in het buitenland
- Werken in het buitenland en working holidays
- Wonen in het buitenland
- Leren, studeren en tentamens halen
- Samenvattingen voor IT, Logistiek en technologie
- Samenvattingen voor bedrijfskunde en economie
- Samenvattingen voor communicatie en marketing
- Samenvattingen voor geneeskunde en gezondheidszorg
- Samenvattingen voor internationale studies en betrekkingen
- Samenvattingen voor maatschappij, cultuur en sociale studies
- Samenvattingen voor pedagogiek en onderwijskunde
- Samenvattingen voor psychologie en gedrag
- Samenvattingen voor arbeidspsychologie en organisatiepsychologie
- Samenvattingen voor biopsychologie en neuropsychologie
- Samenvattingen voor cognitieve psychologie
- Samenvattingen voor inleiding in de psychologie en algemene psychologie
- Samenvattingen voor klinische psychologie en psychopathologie
- Samenvattingen voor ontwikkelingspsychologie en persoonlijkheidspsychologie
- Samenvattingen voor sociale psychologie
- Samenvattingen voor toegepaste psychologie en psychologische vaardigheden
- Samenvattingen voor rechten en bestuurskunde
- Samenvattingen van arresten en jurisprudentie
- Samenvattingen voor Europees recht en internationaal recht
- Samenvattingen voor bedrijfsrecht en ondernemingsrecht
- Samenvattingen voor bestuursrecht en administratief recht
- Samenvattingen voor fiscaal recht en internationaal belastingrecht
- Samenvattingen voor goederenrecht en zakenrecht
- Samenvattingen voor privaatrecht en burgerlijk recht
- Samenvattingen voor rechtsfilosofie en rechtsgeschiedenis
- Samenvattingen voor staatsrecht en bestuursrecht
- Samenvattingen voor strafrecht en strafprocesrecht
- Samenvattingen voor statistiek, onderzoeksmethoden en SPSS
- Alle activiteiten in buitenland
- Index
Follow the author: NaomiW
Work for WorldSupporter
JoHo can really use your help! Check out the various student jobs here that match your studies, improve your competencies, strengthen your CV and contribute to a more tolerant world
Statistics
| 1535 |
Add new contribution