Lecture 5: Advertising and Attitude Change
Addtions to the sheet notes:
- for thought listing techniques systematic processing is required.
Not in the book:
- The part about the second screen is not in the book.
Important for the exam:
- What theories of persuasion entail: McGuire model, Cognitive response model, Dual process theories
- Thougth listing technique
- How processing ability and motivation influence persuasion and what message strategies exist to overcome resistance to persuasion.
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