Lecture 7 Social influence and online advertising
The six Cialdini principles explained on Youtube: http://www.youtube.com/watch?v=cFdCzN7RYbw
Additions to the sheet notes
- Herpen, Pieters and Zeelenberg explains the difference between demand scarcity and supply scarcity. The lecturer said it is not really important to know the difference for the exam, so he skipped the example.
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