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Summaries: the best textbooks for communication and marketing summarized

Summaries of the best textbooks for communication and marketing

What is this page about?

  • Contents: a selection of summaries of the the best textbooks for communication, information and marketing
  • Study areas: Communication, Cross-Cultural Management, Global Marketing, Marketing Management, Marketing Research, Psychology of Advertising, Strategic Marketing,
  • Language: English
  • Access: Public, Exclusive

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  • Read on for highlighted summaries.
  • Click on the topic of your interest, then use the links to go to the summaries

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Check summaries and supporting content in teasers:
Summary of Principles of Marketing by Kotler and Armstrong: 18th edition
Summary of The Psychology of Advertising by Fennis and Stroebe - 3rd edition - Exclusive
Summary of Influence: Science and Practice by Cialdini - 5th edition - Exclusive
Book summary Strategic Market Management - Aaker & McLoughlin - 1st edition
Summary of the 4th edition of Cross-Cultural Management by Thomas and Peterson
Summary Global Marketing (Hollensen)
Summary: Marketing Research, an applied approach by Malhotra
Critical thinking: A concise guide by Bowell & Kemp (4th edition) - a summary
Summary with Marketing Management with MyMarketingLab: Global Edition by Kotler and Keller
Samenvattingen: de beste studieboeken voor communicatie en marketing samengevat
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Communication, marketing, pr and sales - Theme
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Summaries: the best textbooks for communication and marketing summarized
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Samenvattingen: de beste studieboeken samengevat per studiegebied en werkveld

Samenvattingen: de beste studieboeken voor communicatie en marketing samengevat

Mediastudies en mediawetenschappen: De beste studieboeken samengevat
Internationale communicatie en interculturele communicatie: De beste studieboeken samengevat
Communicatiewetenschappen en kennisoverdracht: De beste studieboeken samengevat
Samenvattingen: de beste studieboeken over marketing en verkoop samengevat
Summaries: the best textbooks for communication and marketing summarized
Communication, marketing, pr and sales - Theme
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Communication, marketing, pr and sales - Theme
Summaries: legendary standard works, literature and manuals about marketing
Summaries: home page for communication and marketing
Summaries: the best textbooks for communication and marketing summarized
Summaries: the best definitions, descriptions and lists of terms for communication and marketing
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Communicatie en marketing: basisbundel
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