Chapter 3. How to manage infrastructure and services?

Chapter 3. How to manage infrastructure and services?

Companies who operate in the digital world need comprehensive information system infrastructure to support their business strategy. In order to get a great return on IS investments, companies have to manage their IS infrastructure.

What is the information systems infrastructure?

Infrastructure is defined as the technical structures that enable the provision of services. An infrastructure is needed in any area where people work or live. People are often not aware of all the components of the infrastructure since these are invisible for people. For instance, people often do not know where their water comes from. Both the people and businesses located in an area depend on the infrastructure of a city. Cities with a good infrastructure are more livable and attract more inhabitants and businesses.

Each area has its own characteristics and infrastructure and these create challenges for global organizations. The decisions of an organization depend on the provision of services in an area. In some emerging economies there is no continuous supply of water and no electricity. If a company is moving its activities to such an emerging economy then it must keep those things in mind.

When making decisions and strategy, companies rely on information systems infrastructure. This infrastructure consists of software, hardware, storage, data centers and networking. Organizations depend on three capabilities supported by information systems to enable their business processes. These three capabilities are storage, transmission of data and processing. Almost all the business processes rely on an information system infrastructure.

The business environment is changing every day and therefore it is necessary that companies can adapt quickly to these changes. As new competitors can arise quickly, competitive advantages are often of short duration. To adapt quickly an organization must be flexible and agile. To be flexible and agile a company has to align its business processes with the information systems infrastructure. As the business environment is changing there is a continuous process where business goals are adjusted in line with the information systems infrastructure.

The data that a company has is essential for gaining business knowledge and performing business activities. For every business process data are used or generated. The data can be analyzed to gain insights that can make the company more productive. However, just having data is not enough. A company must also be able to use the data effectively.

To effectively use data companies use software. Software is used to automate processes to reduce costs or to generate more revenue. With application software, companies are able to automate business processes. With this software a company can perform processes that otherwise would not have been possible. Websites such as Bol.com would not be possible without a system for automatically processing transactions.

Microsoft Office is also an application software that people use. There are many more different application software that individuals or companies use. The application software interacts with databases. The software stores the data that is needed for business processes and for gaining business intelligence.

A database is defined as a collection of related data that is organized in such a way that it enables data searches, and is crucial to the operations and competitive advantage of a company. It is therefore important for the success of a company. Often several business processes make use of the same data. If the data can be accessed quickly by the applications then these business processes can be optimized.

Database management systems are a type of software that enables an organization to more easily retrieve, store and analyze data. These systems are used by organizations in order to harness the power of the databases. How the data is gathered, stored and manipulated has a large effect on the success of organizations.

What are the components of information system infrastructure?

A company must decide which software, hardware, storage, networking and data centers it will choose. It is important to make the right choice since this can support the success of the firm.

Hardware are the computers that run the databases and applications that are necessary for analyzing the business and processing transactions. In a company there are many different business processes and therefore the company needs different types of computers to support these processes. The computers can be divided into classes. The five general classes are:

  • Supercomputer
    This computer is used to solve massive scientific problems. It is the most powerful and expensive computer and is generally not used by business organizations.
  • Mainframe
    These computers are the main computing system for most organizations. They are optimized for resource utilization, security and high availability. Mainframes are used for mission-critical applications like transaction processing.
  • Server
    A sever is a computer on a network. Users of the network have access to all the files, communications and other services of the network. These computers are used in large organizations so that many users can access the network at the same time. Organizations often have different servers for different parts of the organization.
  • Workstation
    These computers are designed for engineering, animation and graphic design users. They are optimized for visualization and you can make 3D models with these computers. The memory of these computers is generally very large and they have video cards and fast processors.
  • Personal computer
    Personal computers (PCs) are used for personal or business computations. Over the last years portable PCs, like tablets and notebooks, have become more popular. They have become a part of organizations.

Mainframes and servers are designed so that many people can use them at the same time while workstations and personal computers are designed to be used by one user at a time. One can have an embedded system on the computer that is designed to perform a specific set of tasks. The application software interacts with the software system and the software system interacts with the hardware.

System software is defined as the collection of programs that control the basic operations of the computer hardware. The operation system is the primary used system software. This system coordinates interaction between application software, users and peripherals. Peripherals are things like printers. Examples of operation systems are OS X and Windows 10.

These systems are often written such that the computer can operate quickly and efficiently. The computer can communicate with several different hardware devices which is possible because of the device drivers. All the day-to-day operations are performed by the operating system. There are several tasks that are performed by almost all computers:

  • Input from mouse or keyboard
  • Presenting information via monitor
  • Writing to a storage device, like a hard disk drive

The storage of data is crucial for the success of the organization. Organizations store data for three purposes on the basis of life span, access speed and timeliness. These three purposes are:

  • Operational (like processing transactions)
  • Backup (short-term copies of organizational data)
  • Archival (long-term copies of organizational data)

For these three purposes we need different storage technologies. Operational data is often stored in databases or files on a disk or hard drive. Companies make backups such that they can ensure that their business operations will continue in case of a disaster. The data is then stored to a redundant system which the company can use if the primary system fails.

Technologies and computers have to be connected to be valuable. For instance, a database is not valuable if it is not accessible to the right people. There is networking hardware and software that enables computers to connect. This allows interconnection within and between organizations around the world.

Human communication is the sharing of information and messages between senders and receivers. The sender formulates its message in a code which is then transmitted through a communication path to the receiver. The receiver decodes the message. This process is similar to the process of computer networking.

Computer networking is defined as the sharing of data and services. The information is encoded, transmitted via a communication channel and then decoded by the receiver. For computer networking we need three things:

  • A sender and a receiver
  • A transmission medium
  • Rules or protocols about the communication between senders and receivers

Transmission media is defined as the physical pathway used to carry the network information. This physical pathway can be cables or be wireless. For the receiver and the sender to understand each other a language of communication must be established. The protocols are the procedures that computers perform when they transmit and receive data. For instance, a French speaking person and a German speaking person decide that the communication protocol will be English, which they can both understand.

Even though computer communication and human communication are alike, there is an important difference. Human communication consists of words while computer communication consists of bits. Bits are the information units of a computer. With a computer it is possible to transmit any type of information (art, music, documents). However, the transmission of each different type is different. Some information is much larger of size than other information. For instance, a page of 10 KB is while a photograph can be more than 200 MB. The requirements for transmission of these two are different.

The bandwidth of a computer or communications channel is defined as the transmission capacity measured in bits per seconds. It shows how much binary data the computer or channel can transmit reliably in one seconds.

Each computer in a network has one of the three following roles:

  • Server: a computer makes it possible for the users of the network to access files, communications, printing and other services.
  • Client: a computer that uses the services that are provided by the server, like a PC, laptop, Outlook email. Clients usually have one user and can only request services. Tin clients are microcomputers that have little memory, processing capabilities and storage.
  • Peer: a computer that can both provide and request a service.

In many businesses we see client-server networks in which the roles of the client and the server are defined. Another network is the peer-to-peer network, which are used by small homes and offices. These networks enable that all the computers and devices on the network can request and provide services.

Computing networks are often classified into three types:

  • Personal area network (PAN): wireless communication between devices, like Bluetooth
  • Local area network (LAN): users share data, software applications and other resources. Generally the size of a LAN is a building 
  • Wide area network (WAN): connects multiple LANs and distributes management and ownership. The physical distance of this network is large and ranges from multiple buildings (campus area network) to a city (metropolitan area network) or even worldwide (Internet).

Many organizations install wireless local area networks (WLANs) to enable the connection between devices. These are also known as Wi-Fi networks.

The World Wide Web is a very powerful and is defined as a system of documents that are interlinked on the Internet. To locate and display these documents a software application, the Web Browser, is used. Hyperlinks are references or links to other documents which are often included in a document. Such documents are called hypertext. Web pages are structured with the standard method Hypertext Markup Language (HTML).

The pages of the web are stored on the Web servers, which process the requests of users using the Hypertext Transfer Protocol (HTTP). To locate and identify a page on the Web a Uniform Resource Locater (URL) is used. The URL consists of three parts; the domain name, the host name and the top-level domain name. For www.google.nl; www is the host name, Google is the domain name and .nl is the top-level domain name.

The domain names and the host names are associated with several Internet protocol (IP) addresses. IP addresses enable us the identify all the devices and computers on the internet. The IP address is essentially the destination address of the computer. Many Web servers are interconnected and form together the Web. To facilitate the transmission of Web pages and information the Transmission Control Protocol/Internet Protocol (TCP/IP) is used.

Organizations make use of intranet. This consists of webpages that are behind the firewall of the company, such that information is secured within the local area network or wide range network. The information on the webpages can only be viewed by the authorized users.

There is also the extranet, which enables two companies to use the Internet to do business together. The companies then have a private part of the Internet that is closed for ordinary users. Corporations can benefit from the use of te extranet since it improves communication.

Every organization needs to process and store large amounts of data and for this they need thousands of servers. For storing and processing huge amounts of data you need lots of power and air-conditioning to keep the temperature of the equipment optimal. Since data is nowadays a necessity to companies it is important that the data can be accessed reliably.

What issues can arise?

Computing technology has evolved very rapidly over the past 75 years and will continue to develop. Companies face challenges as technology changes continuously. The information systems have to be upgraded when there are changes in technology to gain or sustain competitive advantage.

In 1936 the first computer was introduced and this led to fundamental changes in the way computing technologies worked. In 1965 Gordon Moore introduced Moore's Law which stated that the number of transistors on a chip would double very two year. Later, in the 1990s, there was the introduction of multimedia and low-cost PC's. The storage capacity increased and processors and networks worked at higher speed. In 2000 the Internet became accessible around the world and in 2010 mobile connectivity was introduced, which included cloud computing and social networking.

For companies it is important to have a large amount of data available because they need to be ahead of competition. This creates challenges for companies. Furthermore, companies face challenges because of the fluctuations in demand. Because of the fluctuating demand they either have too many resources or too few resources.

Another concern of companies is the worldwide increased demand for energy. To process data a computer needs electricity and to control the temperature of the computer we also need devices. To enable this we need a lot of energy. Power and cooling could be huge costs for companies. Organizations have looked for alternative ways to manage their IS infrastructure that are better.

What is cloud computing?

We nowadays see that companies hire other parties to build their applications. They assume that the other party will deliver an application that works. Because of this trend a good infrastructure is needed. In the cloud data is processed, stored and transmitted. A utility computing model is used by the cloud that enables companies to pay for computing resources only when they need them. These resources include processing, networking or data storage. The cloud computing model has several characteristics, which are:

  • On-demand self-service
  • Rapid elasticity
  • Broad network access
  • Resource pooling
  • Measured service

The cloud provides different services. Furthermore, there are several different cloud computing service models that you can use. These models are:

  • Infrastructure as a service (IaaS) model
    This model only provides you the basis capabilities of storage, processing and networking.
  • Platform as a service (PaaS) model
    This model enables you to run your own applications and you have control over your applications. However, as a user you have limited control over the underlying infrastructure.
  • Software as a service (SaaS) model
    A user of this model you can only use applications that are provided by the cloud infrastructure. Examples of such applications are Gmail and Google Docs.

Scalability is defined as the ability to adapt to changes in demand for data storage or processing. There is a distinction between a public cloud and a private cloud. A public cloud is generally used for applications that need rapid scalability and is for instance used by Amazon.com. A private cloud is internal to an organization and enables the organization to balance demand and supply of the computing resources.

Cloud computing has become popular but it also comes with some issues which the management must consider. The management must choose which services, data or applications it wants to move to the cloud. Organizations need different cloud computing providers since one provider cannot offer all needs of the organization. When evaluating different public cloud services the management must consider the following strategic issues:

  • Availability/reliability of the service
  • Scalability
  • Viability
  • Security, privacy and compliance
  • Diversity of offerings
  • Openness
  • Costs

Cloud computing has led to other trends, these trends are:

  • Service-oriented architecture (SOA)
    Organizations use this because it enables them to achieve greater flexibility and agility. SOA breaks business processes into individual components, which are designed to achieve the desired result for the service customer. The individual services are used as building blocks so that the system can easily be reconfigured as the requirements change. To obtain the benefits the service must have the following characteristics; reusability (usable in different applications), interoperability (able to work with other services) and componentization (simple and modular).
  • Grid computing
    This is used by organizations to solve large-scale computing problems. Grid computing is defined as combining the computing power of a large number of smaller, independent, networked computers into a system that can solve problems. Before grid computing these problems could only be solved by supercomputers.
  • Content delivery networks
    This is used to increase the performance of websites. The longer the geographical distance between a user and web server, the longer it takes to transmit the content. This can be reduced by content delivery networks. These provide a network of servers in several physical locations, which stores a copy of several web sites.
  • IP convergence
    Internet protocol (IP) convergence is used for transmitting video and voice communication over the Internet. This enables organizations to use new forms of communication and collaboration.

Voice over IP (VoIP) is the use of the Internet technologies to make a telephone call. The quality of VoIP has improved over the last years. IP can not only be used to transmit voice communications but it can also be used to transmit video data.

Because of the rapid development of the world there has been an increased demand for energy and also the costs of energy have increased. Green efforts can save money on energy and water use. Green computing can help by using computers more efficiently, doing the same with less.

Bulletpoint

  • Infrastructure is defined as the technical structures that enable the provision of services. An infrastructure is needed in any area where people work or live.
  • When making decisions and strategy, companies rely on information systems infrastructure. This infrastructure consists of software, hardware, storage, data centers and networking. Organizations depend on three capabilities supported by information systems to enable their business processes. These three capabilities are storage, transmission of data and processing. Almost all the business processes rely on an information system infrastructure.
  • To effectively use data companies use software. Software is used to automate processes to reduce costs or to generate more revenue. With application software, companies are able to automate business processes.
  • A database is defined as a collection of related data that is organized in such a way that it enables data searches, and is crucial to the operations and competitive advantage of a company. It is therefore important for the success of a company.
  • A company must decide which software, hardware, storage, networking and data centers it will choose. It is important to make the right choice since this can support the success of the firm.
  • Hardware are the computers that run the databases and applications that are necessary for analyzing the business and processing transactions. In a company there are many different business processes and therefore the company needs different types of computers to support these processes. The computers can be divided into classes. The five general classes are:
    • Supercomputer
    • Mainframe
    • Server
    • Workstation
    • Personal computer
  • The storage of data is crucial for the success of the organization. Organizations store data for three purposes on the basis of life span, access speed and timeliness. These three purposes are:
    • Operational (like processing transactions)
    • Backup (short-term copies of organizational data)
    • Archival (long-term copies of organizational data)
  • Companies make backups such that they can ensure that their business operations will continue in case of a disaster. The data is then stored to a redundant system which the company can use if the primary system fails.
  • Each computer in a network has one of the three following roles:
    • Server: a computer makes it possible for the users of the network to access files, communications, printing and other services.
    • Client: a computer that uses the services that are provided by the server, like a PC, laptop, Outlook email.
    • Peer: a computer that can both provide and request a service.
  • Computing networks are often classified into three types:
    • Personal area network (PAN)
    • Local area network (LAN)
    • Wide area network (WAN)
  • Computing technology has evolved very rapidly over the past 75 years and will continue to develop. Companies face challenges as technology changes continuously. The information systems have to be upgraded when there are changes in technology to gain or sustain competitive advantage.
  • In the cloud data is processed, stored and transmitted. A utility computing model is used by the cloud that enables companies to pay for computing resources only when they need them. These resources include processing, networking or data storage. The cloud computing model has several characteristics, which are:
    • On-demand self-service
    • Rapid elasticity
    • Broad network access
    • Resource pooling
    • Measured service
  • Cloud computing has become popular but it also comes with some issues which the management must consider. The management must choose which services, data or applications it wants to move to the cloud. When evaluating different public cloud services the management must consider the following strategic issues:
    • Availability/reliability of the service
    • Scalability
    • Viability
    • Security, privacy and compliance
    • Diversity of offerings
    • Openness
    • Costs

Tentamentickets

  • Know about the information systems infrastructure and its components.
  • Know what cloud computing is

 

 

 

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Information systems today - Valacich

Chapter 1. How to manage the digital world? & Chapter 2. How to gain competitive advantage?

Chapter 1. How to manage the digital world? & Chapter 2. How to gain competitive advantage?

Chapter 1. How to manage the digital world?

In the digital world, information systems are very important. These systems are used by many organizations to manage their activities in the digital world. One of the largest technology companies in the world is Apple. It is a very profitable company with many different popular products. Over the years Apple has become a very successful company and is not only a vendor of hardware but it also stores information of the people who are using the products. The personal information of the user is stored in the cloud and can be used to predict the future behavior of the user. This access to private information can be risky and one should be aware of it.

What are the information systems of today?

The most important components of the information systems (IS) are computers. These can be laptops, cameras, smartphones etc. Information systems are used by many organizations to record purchases, to optimize the supply chain and many more. Because of the increased global competition, firms had to find a way to do things faster, better and at lower cost. This can be achieved by using information systems. Through these systems new markets were more easily accessed.

Because of the changes in technology new ways of working and socializing have developed over the last few years. People are no longer bound to a stationary PC but can now do their work wherever there is a phone signal. Because of cloud computing, like Dropbox and Gmail, people can access their email, files pictures from any device. The technology changes also affect our social life. For socializing and communication people nowadays really need mobility and connectivity.

In 1959 Peter Drucker argued that information technology (IT) would become more and more important. He defined a knowledge worker as a professional who is relatively well educated and who creates and modifies knowledge as a fundamental part of his/her job. These workers have great career opportunities and are paid more than other workers. According to Drucker, the number of knowledge workers would increase over time and this would lead to a knowledge society. Many call this knowledge society the digital world. Some argue that there is a digital divide. Meaning that people who have access to IT have an advantage over people who do not have access.

According to Alvin Toffler there are three waves of change. The first is the wave of agriculture and handwork. The second wave is the industrial revolution. The information wave is the third wave. In developed societies people make use of IT. There are five trends in IT that have an effect on the shape of organizations and society:

  • Mobile
    One of the biggest trends is the increased use of the mobile phone. It is replacing the PC.
  • Social media
  • The internet of things
    Several products (computer, sensors) are interconnected with each other. Because of this connection they can share information/data over the internet.
  • Cloud computing
  • Big data
    For firms information is power. Therefore, organizations collect
  • .....read more
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Chapter 3. How to manage infrastructure and services?

Chapter 3. How to manage infrastructure and services?

Chapter 3. How to manage infrastructure and services?

Companies who operate in the digital world need comprehensive information system infrastructure to support their business strategy. In order to get a great return on IS investments, companies have to manage their IS infrastructure.

What is the information systems infrastructure?

Infrastructure is defined as the technical structures that enable the provision of services. An infrastructure is needed in any area where people work or live. People are often not aware of all the components of the infrastructure since these are invisible for people. For instance, people often do not know where their water comes from. Both the people and businesses located in an area depend on the infrastructure of a city. Cities with a good infrastructure are more livable and attract more inhabitants and businesses.

Each area has its own characteristics and infrastructure and these create challenges for global organizations. The decisions of an organization depend on the provision of services in an area. In some emerging economies there is no continuous supply of water and no electricity. If a company is moving its activities to such an emerging economy then it must keep those things in mind.

When making decisions and strategy, companies rely on information systems infrastructure. This infrastructure consists of software, hardware, storage, data centers and networking. Organizations depend on three capabilities supported by information systems to enable their business processes. These three capabilities are storage, transmission of data and processing. Almost all the business processes rely on an information system infrastructure.

The business environment is changing every day and therefore it is necessary that companies can adapt quickly to these changes. As new competitors can arise quickly, competitive advantages are often of short duration. To adapt quickly an organization must be flexible and agile. To be flexible and agile a company has to align its business processes with the information systems infrastructure. As the business environment is changing there is a continuous process where business goals are adjusted in line with the information systems infrastructure.

The data that a company has is essential for gaining business knowledge and performing business activities. For every business process data are used or generated. The data can be analyzed to gain insights that can make the company more productive. However, just having data is not enough. A company must also be able to use the data effectively.

To effectively use data companies use software. Software is used to automate processes to reduce costs or to generate more revenue. With application software, companies are able to automate business processes. With this software a company can perform processes that otherwise would not have been possible. Websites such as Bol.com would not be possible without a system for automatically processing transactions.

Microsoft Office is also an application software that people use. There are many more different application software that individuals or companies use. The application software interacts with databases. The software stores the data that is needed for business processes and for gaining business intelligence.

A database is defined as.....read more

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Chapter 4. What is the e-commerce?

Chapter 4. What is the e-commerce?

Chapter 4. What is the e-commerce?

For conducting business electronically on a global basis the Internet and the Web are well suited. The e-commerce via the web has created many opportunities for marketing.

What is the electronic business?

The electric commerce (EC) is defined as the exchange of services, goods and money supported by communication technologies, especially the Internet. The exchange occurs between firms, between firms and customers and between customers. The online market has become a major part of the global economy nowadays. Therefore, it has become a strategic necessity for companies to be on the Web.

Business-to-consumer (B2C) EC is defined as the transactions between consumers and businesses. However, EC is also used by organizations to conduct business. They make use of business-to-business (B2B) EC, in which there are transactions between business and business partners like intermediaries or suppliers. There are also transactions that do not involve firms. This EC is called consumer-to-consumer (C2C) EC, like eBay. Another form is consumer-to-business (C2B) EC. With C2B consumers offer products, services and labor to companies.

The mobile commerce (m-commerce) is defined as an electronic transaction or information interaction that is made using a wireless, mobile device and mobile networks. This transaction must lead to the transfer of real value in exchange for goods, services or information. The m-commerce trend is the result of the increased use of the mobile devices.

Through social media, organizations try to influence the social networks of their visitors to create a relationship or create other value. This has become a trend and is referred to as social commerce. Because of the Internet and the different trends, organizations have more data and can better understand each individual consumer.

E-government is defined as the use of information systems to provide organizations, citizens and other governmental agencies with information about public services and to enable interaction with the government. We can consider three different relationships when it comes to e-government:

  • Government-to-citizens (G2C) EC
    This includes interactions between local, state and federal governments and their citizens.
  • Government-to-business (G2B) EC
    This includes business relationships with all levels of government.
  • Government-to-government (G2G) EC
    This includes electronic interactions between different levels of a government within a country or interactions between countries.

What is business-to-consumer EC?

Because of the global marketplace, companies face increased competition in all markets. Therefore, they have to position themselves to be able to compete in the EC area.

E-tailing is defined as the online sales of goods and services. There are several different strategies a company can use:

  • Brick-and-mortar business strategy
    The company decides to operate solely in the physical market. The business activities are approached in a traditional way by using physical locations like retail stores. Companies using this strategy do not sell their products or services online.
  • Click-and-mortar business strategy (also called bricks-and-clicks business strategy)
    Companies using this strategy choose to extend their traditional offline retail channels by using the Internet. So they use both EC and physical locations.
  • Click-only strategy
    These companies conduct
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Chapter 5. How to use social media?

Chapter 5. How to use social media?

Chapter 5. How to use social media?

Social media has offered us a new set of capabilities for individuals and businesses. Social media can enhance organizational collaboration and communication.

Why do organizations need communication and collaboration?

Organizations depend on effective collaboration and communication within and outside the boundaries of the organization. It is necessary that there is communication and collaboration between the different departments, business partners, external stakeholders and customers. Companies that operate globally need good communication and collaboration between the different locations or subsidiaries.

Organizations used task forces to solve problems. These task forces are temporary working groups with a finite life cycle and task. However, due to the increased globalization companies now use virtual teams. These teams consist of members from different geographic locations which are put together to collaborate on a project.

The members of this team come and go as they are needed and can be part of several different teams. The tasks of these virtual teams are very dynamic and the members need to be flexible.

If you work with a team on a project you need several different communications, like talking, sharing files and making decisions with each other. There are several ways in which you can communicate with each other. We can distinguish between synchronous and asynchronous communication. Synchronous communication happens at the same time, like a phone call, while asynchronous communication is not coordinated in time, like an e-mail.

Virtual teams often have virtual meetings. These virtual meetings take place in an online environment and can be done synchronously, like a teleconference, or asynchronously, like discussion boards. In the past few years, several different tools to support communication and collaboration have emerged.

Groupware is defined as a class of software that enables people to work together more effectively. We can distinguish groupware on the ground of whether there is synchronous or asynchronous collaboration and communication and whether groups work together face-to-face or distributed.

Groupware supports several modes of group interaction:

  • Live meetings in electronic meeting facility
  • Electronic meeting facility as home base
  • Virtual teams
  • Synchronous distributed meetings

Discussion forms are widely used for group communications. Discussion forms are also known as discussion boards or online forums and replace traditional bulletin boards and allow for discussions between participants.

There are many forms of synchronous and asynchronous software. An electronic meeting system (EMS) is defined as a sophisticated software tool that is used to support group members in solving problems and making decisions through interactive structured processes. Examples of such structured processes are idea evaluation, electronic idea generation and voting. Groups stay on track with the help of these structured processes.

Over the years the power of processors of personal computers has increased and Internet connections are faster now. Because of this we are now able to engage in desktop videoconferencing. To do this you need a webcam, a speaker or microphone, videoconferencing software and an Internet connecting with high speed. Many conference rooms of organizations have a videoconferencing system that enables team members across the world.....read more

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Chapter 6. How can information systems be used to enhance business intelligence?

Chapter 6. How can information systems be used to enhance business intelligence?

Chapter 6. How can information systems be used to enhance business intelligence?

High quality and timely information are very important for the effective management of a company. This can be provided by several different information systems.

What is business intelligence?

Business intelligence is defined as the use of information systems to collect and analyze data and information to improve making good business decisions. The data and information can be both internal and external. Companies use business intelligence to gain or sustain a competitive advantage. Business processes occur at different organization levels and they are highly interconnected.

To monitor and control its business processes a company needs accurate and integrated information. This information is necessary to realize the strategic goals of the organization. Companies that make decisions that can be backed up with verifiable data are called data-driven organizations. Such organizations are measurably more profitable and productive than companies that are not data-driven.

Modern organizations face challenges from external factors, but these factors can also create opportunities. Examples of such external factors are globalization, societal changes and governmental regulations. The business environment is very complex and business intelligence can help organizations to better make decisions in this environment. Business intelligence can help by collecting and analyzing internal and external data more effectively.

If a company is able to effectively manage their data then this will increase the organizational performance of the company. However, many organizations are not able to harness the value of Big data. Big data is data which has high volume, velocity and variety. The trends in social and mobile field have led to an enormous amount of potential data.

The large volume of data enables companies to make decisions that are based on more factors. However, managing an storing such large amount is a challenge for companies. Companies obtain data at a very high rate. Useful data can have several forms:

  • Structured data, like transaction data, which can be fitted in a spreadsheet or database
  • Semistructured data, sensor data and like clickstreams
  • Unstructured data, like video and audio data

For many companies it remains hard to successfully use Big data.

First, organizations did not have the right tools and information to plan their future continuously. Since the environment is nowadays changing very fast it is important that companies can react quickly and this requires new ways of planning. Many companies that are successful use a continuous planning process. With such a process, companies continuously analyze and monitor information and data. This continuously planning can only be executed because of accurate and timely business intelligence.

The most important assets for an organization are data and knowledge since these are crucial for business processes and gaining business intelligence. The database is used to place dynamic and customized information on their Web pages. At many Web sites of companies, customers can view product catalogs and place orders. On the Web site customers can find information on all products, there is a web page for each product.

There are electronic.....read more

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There are several ways to navigate the large amount of summaries, study notes en practice exams on JoHo WorldSupporter.

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