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The Kotler Bundle: summaries and study notes for The Principles of Marketing by Kotler and Armstrong

What is The Principles of Marketing about?

  • This handbook is the most widely used book on marketing. It provides a solid introduction to what marketing is all about and explains in a complex way how to create value to build and maintain relationships with customers.
  • The book reflects today's society more than some other books on marketing. It shows how consumers make a product or brand part of their lives and share it with each other in an interactive way.

How is The Principles of Marketing organized?

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    Chapter 5. How to use social media?

    Chapter 5. How to use social media? Social media has offered us a new set of capabilities for individuals and businesses. Social media can enhance organizational collaboration and communication. Why do organizations need communication and collaboration? Organizations depend on effective co...

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