Studiegids bij Influence: Science and Practice van Cialdini

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  • Boektitel: Influence: Science and Practice
  • Auteur: Cialdini
  • Druk: 5e druk
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Samenvatting bij de 5e druk van Influence: Science and Practice van Cialdini - Exclusive

Samenvatting bij de 5e druk van Influence: Science and Practice van Cialdini - Exclusive

Samenvattingen per hoofdstuk bij Influence: Science and Practice

Inhoudsopgave

  • Hoofdstuk 1 - Hoe werken beïnvloedingswapens?
  • Hoofdstuk 2 - Wat wordt verstaan onder de regel van wederkerigheid?
  • Hoofdstuk 3 - Waarom verlangt men naar consistentie?
  • Hoofdstuk 4 - Wat is het principe van sociaal bewijs?
  • Hoofdstuk 5 - Wat is de kracht van iemand aardig vinden?
  • Hoofdstuk 6 - Wat is de kracht van autoriteit?
  • Hoofdstuk 7 - Wat voor een rol speelt schaarste?
  • Hoofdstuk 8 - Wat is onmiddellijke invloed?
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Summary with the 5th edition of Influence: Science and Practice by Cialdini - Exclusive

Summary with the 5th edition of Influence: Science and Practice by Cialdini - Exclusive

Summaries per chapter with Influence: Science and Practice

Table of content

  • What are weapons of influence? - Chapter 1
  • What is the rule of reciprocation? - Chapter 2
  • What role do commitment and consistency play? - Chapter 3
  • What is social proof? - Chapter 4
  • What role does likability play? - Chapter 5
  • What role does authority play? - Chapter 6
  • What role does scarcity play? - Chapter 7
  • What is instant influence? - Chapter 8
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Samenvatting Influence: Science and practice (Cialdini)

Samenvatting Influence: Science and practice (Cialdini)

A. Beïnvloedingswapens

Automatische patronen

In ons dagelijks leven maken we vaak gebruikt van automatische actiepatronen die we vaak blind uitvoeren. Deze patronen worden vaak fixed-action patterns genoemd. Deze patronen kunnen zelfs een hele opeenvolging van gedragingen bevatten, zoals paringsrituelen. Een fundamenteel kenmerk van deze patronen is dat de gedragingen die erin zitten steeds op ongeveer dezelfde manier worden uitgevoerd. Deze patronen worden ook wel eens click-and-whirr systemen genoemd. Click en het goede bandje wordt afgespeeld, whirr en de standaard gedragingen komen eruit gerold. Vaak is het maar een klein.........Read more

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